Singapore – Trust Bank has introduced a new Year-End Rewind experience for 2025, offering customers a personalised look back at their spending and saving habits through a series of animated animal characters.
Available within the Trust app, the feature presents users with a customised “financial highlight reel” represented by one of 16 characters designed to reflect different spending styles. According to the bank, customers who focused on savings and travel might be matched with the “Smart Nomad” otter, while those with high savings and FairPrice Group spending could see themselves as the “Deal Hunter” lion.
The Year-End Rewind summarises several categories of customer activity, including overseas spending, interest earned on savings, FairPrice Group purchases, and other general spending.
Trust said the initiative was developed in response to the increasing normalisation of personalised annual summaries on digital platforms and aims to make financial insights more engaging for users.
Naveen Sethia, head of design and customer experience at Trust, said, “Year-End Rewind is all about celebrating each customer and making finance fun. We wanted something personal, delightful, and reflective of the unique ways our customers have lived, saved, and spent with Trust.”
