Singapore – Marta Sousa Bigio has taken on the role of communications director for APAC at The LEGO Group, following a two-year stint at Weber Shandwick.
Bigio joined Weber Shandwick in 2023 as senior vice president for APAC, where she helped advance purpose-led and sustainable practices across the agency. Before that, she held roles at Redhill, Unilever, Mars, and Crocs, leading regional communications strategies and campaigns.
She announced her move in a post on LinkedIn, noting her excitement to work with the team “to celebrate the heritage of the LEGO brand and build stories that connect and inspire audiences across this incredible region.”
In the same post, Bigio also highlighted the LEGO Group’s ongoing #BuildToGive initiative. Launched in 2017, the campaign encourages people to build and share a LEGO heart, with the company pledging to donate one LEGO set to charity for every heart shared on social media as part of its annual holiday activation.
According to the company’s website, the #BuildToGive 2025 edition will continue this model of engaging the community to support children in hospitals, shelters, and other care environments.
