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Category: Marketing

Josh Espinase names as new head of social at BBDO Guerrero
Josh Espinase named as new head of social at BBDO Guerrero
Posted on September 6, 2024
by Teddy Cambosa
On his return to BBDO Guerrero, he will lead the social team and work across the agency to elevate the social media campaigns of clients.
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Dentsu China strengthens senior leadership team with series of key appointments
Posted on September 6, 2024
by Aliza Carmona
Dentsu China has unveiled a series of senior leadership appointments, reinforcing its commitment to providing client-centric, integrated solutions aimed at driving accelerated growth and transformation throughout the entire customer value chain.
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Agoda joins forces with Sands China to boost tourism in Macao
Agoda joins forces with Sands China to boost tourism in Macao
Posted on September 6, 2024
by Fatima Baduria
In line with the partnership is the launch of marketing campaigns and customized products that contribute to the aim of showcasing Macao’s UNESCO World Heritage sites, attractions, and other landmarks.
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Hakuhodo DY Holdings launches Ventures of Creativity entity to boost in-house venture program
Posted on September 6, 2024
by Aliza Carmona
Hakuhodo DY Holdings has announced the launch of Ventures of Creativity Inc. (VoC Inc.), a new entity created to strengthen its in-house venture program by managing its investment operations.
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You can be the star in this latest AI-powered campaign from Qatar Airways
You can be the star in this latest AI-powered campaign from Qatar Airways
Posted on September 6, 2024
by Teddy Cambosa
In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.
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Microsoft announces Rodrigo Kede Lima as new president for Asia
Microsoft announces Rodrigo Kede Lima as new president for Asia
Posted on September 6, 2024
by Fatima Baduria
Leveraging his experience in digital transformation, Lima will spearhead Microsoft business in 20 countries, encompassing a team of 30,000 employees. As president, he will lead the team in unlocking opportunities for sustainable economic growth of the company. 
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Majority of Asian Pop fans more likely to support brands promoting Asian community artists: report
Posted on September 6, 2024
by Aliza Carmona
A staggering 93% of music fans are more likely to view a brand favourably if it supports or highlights emerging artists from the Asian community, a fan insights study from Live Nation Entertainment revealed.
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How PropertyGuru sought to find a home’s meaning beyond four walls with its ‘A Sense of Home’ campaign
How PropertyGuru sought to find a home’s meaning beyond four walls with its ‘A Sense of Home’ campaign
Posted on September 6, 2024
by Teddy Cambosa
Singapore – Home: for the literal sense it refers to the place we reside in and keep ourselves safe from the elements and gives privacy. But from a deeper–and perhaps more emotional–sense, home is a place of comfort, a place of you being able to be vulnerable, and a place where you build memories. In...
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Starbucks, Sanrio unveils limited-edition products in APAC in time for Hello Kitty’s 50th anniversary
Starbucks, Sanrio unveils limited-edition products in APAC in time for Hello Kitty’s 50th anniversary
Posted on September 6, 2024
by Fatima Baduria
Starting Sept. 10, Starbucks is set to release Hello Kitty-themed apple-based beverages, seven drinkware items, and six lifestyle accessories.
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Cutting through the noise: Why SAMA aims to elevate industry standards in the region
Cutting through the noise: Why SAMA aims to elevate industry standards in the region
Posted on September 6, 2024
by Teddy Cambosa
This roster of agencies represents a wealth of expertise and local market knowledge, further strengthening SAMA's position as a hub for marketing excellence in the region.
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