Singapore – ASICS has unveiled its new global brand campaign, ‘Move Your Body, Move Your Mind’, featuring a reimagined version of The Beach Boys’ classic song ‘Good Vibrations’. The campaign emphasises ASICS’ focus on the impact of physical activity on both mental and physical wellbeing.
The campaign launches with films centred on running and tennis, illustrating how exercise can lift mood and influence one’s perception of the surrounding environment.
Launched across digital, social, broadcast, and retail channels in key markets worldwide, community activations are also planned to encourage participants to experience the benefits of movement directly.
“For over 75 years, ASICS has been committed to helping more people move so they can feel better,” said Gary Raucher, global head of marketing at ASICS.
“It’s the reason we were founded and why we’re called ASICS – an acronym for Anima Sana In Corpore Sano, or Sound Mind in a Sound Body. This campaign brings our founding principle to life in a way that inspires everyone to experience the uplifting power of movement, because when you move your body, you move your mind,” Gary added.
Additionally, ASICS notes that its commitment is supported by research indicating that even 15 minutes of exercise can improve mental state. The campaign builds on these findings, reinforcing the company’s mission to encourage people worldwide to experience the transformative effects of movement.
