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Category: Marketing

ALL FEAT IMAGES (7)
Insurance provider Zurich moves tears in ad for Raya centred on loss and belonging
Posted on April 18, 2023
by MARKETECH APAC
The insurance provider's film for Raya is about a story of loss and belonging, ultimately embracing the value of togetherness.
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Starbucks’ Greener Store expansion in APAC to set benchmarks for company’s environmental responsibility
Starbucks’ Greener Store expansion in APAC to set benchmarks for company’s environmental responsibility
Posted on April 18, 2023
by Teddy Cambosa
Five Greener Stores across Singapore, Thailand, and Vietnam are amongst the first in the Asia Pacific region to be certified, with over 20 more expected in 2023.
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Lux campaign featured image
Beauty brand Lux’s latest campaign encourages sports media to do better in covering female athletes
Posted on April 18, 2023
by Jamaica Marciano
Lux's ‘Change The Angle’ campaign is done in collaboration with Wunderman Thompson Singapore.
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Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Posted on April 18, 2023
by MARKETECH APAC
The premise of the ad by telco Yoodo goes Malaysians' favourite delicacies are personified as popular rappers and battle it out to be called the ultimate Raya food. 
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GroupM Nexus brings advanced digital OOH solutions suite to Singapore
GroupM Nexus brings advanced digital OOH solutions suite to Singapore
Posted on April 18, 2023
by Maureen Basa
GroupM Nexus' Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio.
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Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Posted on April 18, 2023
by Teddy Cambosa
The Meltwater solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
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Steve Hatch YouGov (1)
Ex-Meta Steve Hatch named YouGov’s new chief executive officer
Posted on April 17, 2023
by Teddy Cambosa
Steve Hatch will replace current YouGov CEO Stephan Shakespeare who will assume the role of non-executive chair at the company.
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Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore
Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore
Posted on April 17, 2023
by MARKETECH APAC
TRIPTK has expanded its regional expertise and global innovation capabilities through the opening of a new APAC regional hub in Singapore.
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BLKJ Updated FI
BLKJ Havas strengthens creative department, promotes Guilherme Machado as executive creative director
Posted on April 17, 2023
by Jamaica Marciano
Machado will work closely with the leadership team to drive the creative work by combining advertising with authentic storytelling and unique perspectives.
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PLDT (1)
PH telco giant PLDT sees several key execs resign, retire from company
Posted on April 17, 2023
by Teddy Cambosa
According to the stock filings, there are no immediate successors to those who have vacated their positions. No reasons were also laid out for the recent executive exits.
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