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Category: Main Feature

What’s NEXT 2023 Conference: How marketing leaders take a 360º-journey to grow their customers
What’s NEXT 2023 Conference: How marketing leaders take a 360º-journey to grow their customers
Posted on March 24, 2023
by Maureen Basa
Stickybeak, FlowerStore.ph, and Kaspersky's session provided insights on how to boost brands’ knowledge of target markets for regional expansion in 2023.
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What’s NEXT 2023 Conference: panda ads’ advertising head discusses what’s next in the cookieless strategy in 2023
What’s NEXT 2023 Conference: panda ads’ advertising head discusses what’s next in the cookieless strategy in 2023
Posted on March 17, 2023
by MARKETECH APAC
On Day 2 of the conference, What’s NEXT 2023: Marketing in Asia Pacific, panda ads' Toni Ruotanen brings back our ears to the ground as he discusses the consensus, so far, on the cookieless strategy.
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What’s NEXT 2023: Connected cars driving growth of media tech platforms
What’s NEXT 2023: Connected cars driving growth of media tech platforms
Posted on March 9, 2023
by MARKETECH APAC
This expert insight under What's NEXT 2023 discusses how the scope of connected cars is seen to go beyond conventional use to become a key interface for a range of industries looking to provide services to consumers.
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What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
Posted on March 6, 2023
by MARKETECH APAC
As part of the What's NEXT Interview Series of MARKETECH APAC, Zuellig Pharma shared its insights on digital experience innovation.
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MARKETECH APAC’s first-ever hybrid industry conference tackles what’s next for various marketing facets
MARKETECH APAC’s first-ever hybrid industry conference tackles what’s next for various marketing facets
Posted on March 6, 2023
by Teddy Cambosa
MARKETECH APAC's "What's NEXT 2023" conference tackled a wide range of marketing topics that marketers can use to empower their marketing strategies this 2023 and be equipped with future-proof brand directions.
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What’s NEXT 2023: Sales and Marketing — Why is it so hard to marry both nowadays? 
What’s NEXT 2023: Sales and Marketing — Why is it so hard to marry both nowadays? 
Posted on February 9, 2023
by MARKETECH APAC
We've seen quite an iteration of this 'marriage', but for most teams, the union of sales and marketing continues to be complicated. Here's how to make the peace.
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Product Launch of the Year: foodpanda’s launch of ‘panda ads’
Product Launch of the Year: foodpanda’s launch of ‘panda ads’
Posted on January 17, 2023
by Maureen Basa
foodpanda and GroupM's adtech solution panda ads, which helped major brands engage their customers, nabs our Product Launch of the Year nod.
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Acquisition of the Year: ADK’s acquisition of Rage Communications
Acquisition of the Year: ADK’s acquisition of Rage Communications
Posted on January 12, 2023
by Maureen Basa
The Japan-headquartered company's acquisition of indie agency Rage Communications, now ADK Rage, bagged our 'Acquisition of the Year' nod.
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Innovation (1)
Innovation of the Year: Hang Seng Bank’s virtual influencer Hazel
Posted on January 12, 2023
by Teddy Cambosa
Hang Seng Bank created Hazel, combining impressive technology of digital and the power of data, resulting to honor them as our 'Innovation of the Year'.
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Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Posted on January 10, 2023
by MARKETECH APAC
Find out why the article by ad man Wayne Deakin on rethinking brand experience is our top expert insight for 2022.
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