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Category: Main Feature

Pandemic Brand Communications
Messaging beyond the mask: Why your comms at the onset of pandemic may not be as effective a year after
Posted on March 18, 2021
by MARKETECH APAC
Reiterating what people already know about the pandemic may be more damaging than you think.
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Why genuinely enthusiastic customers are still the best marketers for your brand
Why genuinely enthusiastic customers are still the best marketers for your brand
Posted on March 17, 2021
by MARKETECH APAC
The rise of influencer marketing is sparking a conversation on the authenticity and trustworthiness of brand advocates.
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Feature Image_MARKETECH APAC Reports _ Feb 2021
February’s Top 5 stories: A consumer brand’s campaign takes reign
Posted on March 1, 2021
by MARKETECH APAC
This month, it's all about inspiring stories ranging from innovative marketing campaigns to new appointments of marketing leaders.
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ANZ_Webinar_Inside_Innovation_Higehr_Ed_Strategy
MARKETECH APAC to host webinar ‘Asia-Pacific Outlook 2021: Reimagining your higher education web strategy’
Posted on February 23, 2021
by MARKETECH APAC
This April, all marketing teams of universities in APAC are invited to join the webinar, to learn how to recalibrate their web strategies amid the massive shift to virtual learning.
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Engagement and reach: The potentials of augmented reality app development
Engagement and reach: The potentials of augmented reality app development
Posted on February 18, 2021
by MARKETECH APAC
Jumping on the AR tech can be intimidating, but braving your way to it can lead to deeper engagement with consumers.
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WhatsApp Malaysian Messaging
Despite privacy policy concerns, 70% of WhatsApp users in MY snub switch, states study
Posted on February 15, 2021
by Jean Cabico
Some have chosen to switch to alternative messaging applications but the majority of Malaysians remain loyal to WhatsApp despite privacy policy concerns.
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Top Chinese New Year CNY Ads YouTube Malaysia
Here are the top 10 most ox-some CNY ads on YouTube by Malaysian brands
Posted on February 11, 2021
by MARKETECH APAC
Can you guess which Malaysian brands made it to YouTube's list?
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Head of Marketing_AirAsia Philippines_Allenie Caccam_MARKETECH Mondays
AirAsia PH’s head of marketing on beginnings, failures and successes, and top advice for budding marketers
Posted on February 8, 2021
by MARKETECH APAC
Allenie Caccam shares profound advice on marketing, leadership, and what it takes to thrive in the cutthroat industry.
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Carsome-Car-Survey-Malaysia-Indonesia-Thailand
Car buying, selling sees new significant changes on three SEA markets: report
Posted on February 1, 2021
by Teddy Cambosa
Despite COVID-19 challenges, the car dealership market has been active in Malaysia, Indonesia and Thailand, new survey from Carsome shows.
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Zendesk-Singapore-Customer-Experience-CX-Research
2021 sees Singapore businesses more focused on CX improvement, says report
Posted on January 28, 2021
by Teddy Cambosa
More and more businesses in Singapore are warming to developing key CX strategies, new report from Zendesk shows.
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