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Category: Main Feature

Engagement and reach: The potentials of augmented reality app development
Engagement and reach: The potentials of augmented reality app development
Posted on February 18, 2021
by MARKETECH APAC
Jumping on the AR tech can be intimidating, but braving your way to it can lead to deeper engagement with consumers.
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WhatsApp Malaysian Messaging
Despite privacy policy concerns, 70% of WhatsApp users in MY snub switch, states study
Posted on February 15, 2021
by Kathleen Murata
Some have chosen to switch to alternative messaging applications but the majority of Malaysians remain loyal to WhatsApp despite privacy policy concerns.
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Top Chinese New Year CNY Ads YouTube Malaysia
Here are the top 10 most ox-some CNY ads on YouTube by Malaysian brands
Posted on February 11, 2021
by MARKETECH APAC
Can you guess which Malaysian brands made it to YouTube's list?
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Head of Marketing_AirAsia Philippines_Allenie Caccam_MARKETECH Mondays
AirAsia PH’s head of marketing on beginnings, failures and successes, and top advice for budding marketers
Posted on February 8, 2021
by MARKETECH APAC
Allenie Caccam shares profound advice on marketing, leadership, and what it takes to thrive in the cutthroat industry.
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Carsome-Car-Survey-Malaysia-Indonesia-Thailand
Car buying, selling sees new significant changes on three SEA markets: report
Posted on February 1, 2021
by Teddy Cambosa
Despite COVID-19 challenges, the car dealership market has been active in Malaysia, Indonesia and Thailand, new survey from Carsome shows.
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Zendesk-Singapore-Customer-Experience-CX-Research
2021 sees Singapore businesses more focused on CX improvement, says report
Posted on January 28, 2021
by Teddy Cambosa
More and more businesses in Singapore are warming to developing key CX strategies, new report from Zendesk shows.
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Facebook Pages Like Follow
To be more representative of fan base, Facebook drops Like button from Pages
Posted on January 7, 2021
by MARKETECH APAC
No, it's not the Like reaction.
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Singapore Gobear cease operations
Singapore financial content platform GoBear says goodbye after 5 years in operation
Posted on January 6, 2021
by MARKETECH APAC
GoBear, Singapore-founded financial guide platform, has decided to shut down amid pandemic-induced economic challenges.
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MARKETECH APAC TOP 5 DECEMBER
Top 5 stories this December: brave marketing stunt from SG-based dog food brand clinches top spot
Posted on December 31, 2020
by MARKETECH APAC
Our last list for the year is in! Can you guess which APAC marketing stories claimed the top spots?
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Heidi Manabat_Grand Hyatt
From Economics major to marketing dir of Grand Hyatt Manila: 'I’m a believer that you can try'
Posted on December 28, 2020
by MARKETECH APAC
Prior to becoming a marketing exec for some of the most renowned hotel brands in the Philippines, the industry wasn't originally Heidi's career aspiration.
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