Category: Main Feature
How have organisations used data analytics to defeat adversity and generate revenue?
Metaverse is going to take the world by storm. There's no better time than now to jump into this game-changing platform and leverage the ways it can amplify your brand's value.
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.
InMobi’s ‘Mobile Gaming Through the Pandemic and Beyond in Southeast Asia 2021’ is our Insight of The Year.
There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.
TikTok’s ‘Shop Local Saturday’, a campaign launched in May 2021 for SMBs on the platform is our SME Marketing Of The Year.
To run until February, MARKETECH APAC releases a collection of though leadership pieces penned by marketing leaders to prepare the industry this 2022.
Of all the product launches reported this year, it's marketing company ADA's eCommerce solution that bagged the most readership.
Crystal Widjaja, ex-GoJek and kumu's onboarded chief product officer in June this year is our Industry Leader of The Year.
Our Marketing Campaign of The Year is Jollibee's emotion-stirring film that views the pandemic as a survival story from the future.
