Category: Main Feature
In an interview with Vasuta Agarwal, the senior vice president & managing director for Asia Pacific of InMobi, she shares her best advertising practices as well as her insights about the significant changes in the gaming industry in Southeast Asia in terms of consumer behaviour, management, and inno...
In a conversation with MARKETECH APAC Hosts Danica Salonga, Andrea Galvan, and Aditi Kapoor the former marketing lead at Metromart Philippines of shares what makes her career journey in steering the wheel of the marketing business of various brands in the e-commerce, media, and retail sector in Southeast...
Join us this April 6 for a webinar that aims to touch base on the current state of social advertising and to uncover the best marketing strategies with industry experts.
Take a look at this month's top stories.
The bar for consumer engagement has been significantly raised over an amplified digital activity. Let this report be your guide as you strategize to be up to par.
Connected TV (CTV) and over-the-top (OTT) has overtaken the linear TV experience, moving past video-on-demand (VOD) to everyday programming, movies, live streams, and so much more.
Food aggregators are no longer an afterthought among consumers. Here are five trends to consider amid the shift of focus to this F&B business model.
Ride-hailing was on a booming status even pre-pandemic, and come the health crisis, its value even surged, with a window to bring new offerings opening up in the market.
Virtual events are here to stay and event tech and marketers must work hand in hand to reimagine events in 2022.
Consumers are becoming more conscious about their impact to society and they want brands that are aligned to their values.
