Adtech Hybrid appoints Afla Zulfahmi as country head for Indonesia

Jakarta, Indonesia – Adtech company Hybrid has announced the appointment of Afla Zulfahmi as its country head for Indonesia, as he brings with him a wealth of expertise in digital advertising solutions and technology-driven marketing strategies to his new role. In his new role, he will spearhead Hybrid’s strategic initiatives...

Allied Global Marketing names Nicola Gold as new business director APAC for brand experience

Sydney, Australia – Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer, and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC for brand experience. Gold will play a pivotal role in building the brand experience offering as part of...

APAC webinar pools marketing leaders to discuss best practices in omnichannel journey mapping

Singapore – The second leg of MARKETECH APAC’s webinar series on customer experience, Omnichannel Journey Mapping: Connecting the CX Dots in 2023, was recently concluded last 25 May, in partnership with MessageBird. The virtual industry event saw an insightful keynote presentation that gave an overview of the status quo of...

SEA leaders to share strategies on how to channel customer behaviour via programmable email through webinar this June

Singapore – In a digital world where email remains a cornerstone of communication, programmable email allows marketers to go beyond static, one-size-fits-all messages and create dynamic, interactive experiences that drive customer engagement and boost conversions. But with users sometimes ignoring emails due to being bombarded with it constantly, how can...

Shopify partners with PH marketing agency Skyrocket Studios, to scale full-service e-commerce solutions for local merchants

Manila, Philippines – E-commerce enabler Shopify has entered into a partnership with Skyrocket Studios PH Inc., a regional marketing agency based out of Manila, to scale full-service e-commerce solutions for merchants across the Philippines. The partnership will be empowering high-growth and high-volume businesses to boost their online presence with Shopify’s...

Blending creativity with local tastes: Understanding the on-ground activation scene in Thailand

Despite our move to a highly digitised space, it is undeniable that traditional and tangible experiences still matter for both brands and consumers. For the former, it allows them to engage more organically with their target market, whilst on the receiving end, consumers are given the opportunity to gauge the...

SEA marketing leaders to shine on creating seamless omnichannel journey via webinar this May

Singapore – In an always-on and digital-first world, marketers are always on the lookout for solutions that will give their customers only the best experience. But with the intense competition in the easily accessible digital sphere as well as the numerous solutions made available for brands to leverage, how will...

The current state of on-ground activations in Vietnam: Moving away from the remnants of socially-constrained brand interactions

It is safe to say that most of what we’re experiencing at the current period are evolutionary realities residual of the pandemic. In the marketing world, we were introduced to fresh innovations owing to the unique demands in the face of the global crisis; on the other side of the...

MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices

Singapore – Last 27 April, we saw marketing leaders from the APAC region gathered in one virtual space to discuss how the customer experience has evolved to put a premium on instantaneous and real-time engagement. To kick off MessageBird and MARKETECH APAC’s webinar series, Connecting the CX Dots in 2023,...

SEA webinar this April to put spotlight on challenges, opportunities in conversational marketing

Singapore – We are now navigating a consumer marketplace that is digital-first, and add to this the evolving presence of social media, we now see ourselves traversing a customer journey with an unprecedented level of ease and convenience. On the flip side, such boon has bred unique challenges for those...