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Category: Global

TikTok-Most-Downloaded-App-Annie
TikTok most-downloaded app globally on Christmas Day
Posted on December 28, 2021
by Teddy Cambosa
App Annie's latest data comes after TikTok had also surpassed Google as the most-search website domain globally.
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Microsoft-Xandr-Acquisition
Microsoft to acquire AT&T’s Xandr
Posted on December 22, 2021
by Teddy Cambosa
The acquisition of Xandr by Microsoft is built into the company's long-term partnerships to improve advertising.
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Vizury and Kaleyra
SG-based Vizury ties with API-based platform Kaleyra to power conversational commerce on WhatsApp
Posted on December 16, 2021
by Jean Cabico
Vizury will be leveraging Kaleyra’s platform to allow customers to build their brand’s sales and engagement on WhatsApp.
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Outbrain-Native-Advertising-Header-Bidding
Outbrain rolls out new bidding solution to boost monetization strategy for media partners
Posted on December 14, 2021
by Teddy Cambosa
The new native advertising solution from Outbrain allows media partners to improve their online monetization strategies.
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Criteo-IPONWEB-Acquisition
Criteo to acquire adtech IPONWEB
Posted on December 10, 2021
by Teddy Cambosa
The acquisition of IPONWEB by Criteo means strengthening its commercial offering by enterprise solutions to marketers and media agencies.
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ICRC x Wunderman Thompson campaign
Red Cross’ new campaign lets people trade their socmed reactions to dollar donation for Afghanistan
Posted on December 9, 2021
by Jean Cabico
The new film by Red Cross and Wunderman Thompson showcases the potential monetary value of people's reactions on social media for Afghanistan.
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Agoda-Beds-Network-Wholesale-Launch (1)
Agoda forays into wholesale distribution with launch of ‘Beds Network’
Posted on December 3, 2021
by Teddy Cambosa
The new 'Beds Network' from Agoda aims to help hotels to maximize wholesale distribution of their assets to a wider user-based.
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PubMatic Peter Barry
PubMatic elevates Peter Barry to global VP of addressability
Posted on December 3, 2021
by Jean Cabico
The latest appointment will see Peter Barry leading PubMatic's efforts with publishers in monetizing their inventory.
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unruly
Unruly launches new content-level targeting solution
Posted on December 2, 2021
by Jean Cabico
The new solution will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities.
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Optimizely-Welcome-Acquisition
DXP provider Optimizely acquires marketing platform Welcome
Posted on December 2, 2021
by Teddy Cambosa
Optimizely's acquisition of Welcome means empowering marketing teams of brands across the globe to drive real business value through better customer experiences.
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