Category: Global
Global business transformation agency Valtech has announced significant additions to its leadership team in the Asia Pacific, Middle East, and North Africa (APMENA) region to drive growth, with Ralf Zink as the new chief operating officer and Shannon Dix as managing director for Southeast Asia and C...
That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue.
The collaboration will enable all Havas agencies to leverage Adobe generative AI to deliver personalised customer experiences more efficiently.
Designer brand Paul Smith has partnered with enterprise headless CMS Storyblok to modernise and future-proof its website and customer experience.
Global online community for creative assets and tools, Envato, has announced the appointment of Noelle Kim as the new chief marketing officer to further support creatives worldwide through technology and innovation.
Rather than thinking about the alphabet soup of company types, such as DSPs, DMPs, CDPs and SSPs, we should instead start thinking in terms of supply chain components.
The refreshed brand direction aims to bring its 180 years of heritage to the forefront of the business with added vitality to propel the company towards achieving sustainable growth in decades to come.
With almost 63% of marketers already using it, generative AI is expected to shape the industry in the coming months, a report from dentsu revealed.
This partnership will enhance FC Media’s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers, as well as facilitate the creation of an “always on” e-commerce-like platform for sales and programmatic advertising.
Advertising holding company Omnicom has announced the promotions of Alex Lubar as new global CEO of DDB Worldwide and Glen Lomas as global president and chief operating officer of DDB Worldwide.
