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Category: Global

Outbrain-Native-Advertising-Header-Bidding
Outbrain rolls out new bidding solution to boost monetization strategy for media partners
Posted on December 14, 2021
by Teddy Cambosa
The new native advertising solution from Outbrain allows media partners to improve their online monetization strategies.
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Criteo-IPONWEB-Acquisition
Criteo to acquire adtech IPONWEB
Posted on December 10, 2021
by Teddy Cambosa
The acquisition of IPONWEB by Criteo means strengthening its commercial offering by enterprise solutions to marketers and media agencies.
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ICRC x Wunderman Thompson campaign
Red Cross’ new campaign lets people trade their socmed reactions to dollar donation for Afghanistan
Posted on December 9, 2021
by Jean Cabico
The new film by Red Cross and Wunderman Thompson showcases the potential monetary value of people's reactions on social media for Afghanistan.
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Agoda-Beds-Network-Wholesale-Launch (1)
Agoda forays into wholesale distribution with launch of ‘Beds Network’
Posted on December 3, 2021
by Teddy Cambosa
The new 'Beds Network' from Agoda aims to help hotels to maximize wholesale distribution of their assets to a wider user-based.
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PubMatic Peter Barry
PubMatic elevates Peter Barry to global VP of addressability
Posted on December 3, 2021
by Jean Cabico
The latest appointment will see Peter Barry leading PubMatic's efforts with publishers in monetizing their inventory.
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unruly
Unruly launches new content-level targeting solution
Posted on December 2, 2021
by Jean Cabico
The new solution will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities.
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Optimizely-Welcome-Acquisition
DXP provider Optimizely acquires marketing platform Welcome
Posted on December 2, 2021
by Teddy Cambosa
Optimizely's acquisition of Welcome means empowering marketing teams of brands across the globe to drive real business value through better customer experiences.
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Alex-Hesz-Global-Chief-Strategy-Officer-Dentsu
Alex Hesz named dentsu International’s new global chief strategy officer
Posted on December 1, 2021
by Teddy Cambosa
Through his new role at dentsu International, Alex Hesz will help shape and define the strategy, priorities, and long-term direction of the company.
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MoEngage-Customer-Advisory-Board
MoEngage launches strategic customer advisory board to aid product dev’t journey
Posted on November 26, 2021
by Teddy Cambosa
The customer advisory board will have representation from MoEngage's top enterprise customers cutting across various industries such as banking and telecom.
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PHD-Christ-Stephenson-Global-Chief-Marketing-Officer
PHD elevates Chris Stephenson to global chief marketing officer role
Posted on November 26, 2021
by Teddy Cambosa
Chris Stephenson was previously the head of strategy and planning for APAC at PHD, and is based in Singapore.
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