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Category: Global

LMX integrates with Xibo to empower access to advertising demand
LMX integrates with Xibo to empower access to advertising demand 
Posted on October 2, 2023
by Brandon Yulolo
This integration bridges the gap between Xibo and LMX, enabling Xibo users to access advertising demand from the LMX platform and streamline the supply path for advertisers, ensuring greater transparency and efficiency on a global scale.
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Epic Games lays off 16% of workforce
Epic Games lays off 16% of workforce
Posted on September 29, 2023
by Teddy Cambosa
In a letter sent out by Tim Sweeney, chief executive officer at Epic Games to employees, the company is aiming at cutting costs without breaking development or their core lines of businesses so that they can continue to focus on their plans.
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LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign
Posted on September 29, 2023
by Aliza Carmona
Multinational electronic company LG Electronics (LG) has launched its latest motivational brand film that highlights the importance of optimism to communicate the true meaning of the brand’s ‘Life’s Good’ message.
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OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace
OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace 
Posted on September 29, 2023
by Brandon Yulolo
ConteX offers buyers contract-free contextual targeting capabilities, enabling advertisers to leverage premium data partners and easily deploy the solutions that work best for their region without going partner-by-partner to strike deals.
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Mobile spending on League of Legends: Wild Rift hits $1b
Mobile spending on League of Legends: Wild Rift hits $1b
Posted on September 29, 2023
by Teddy Cambosa
Notably, consumer spending in the game was most significant in China, reaching close to $141m over the same period, with the United States following at approximately $8.2m.
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Time spent on travel and transportation apps see record boom in summer 2023
Time spent on travel and transportation apps see record boom in summer 2023
Posted on September 28, 2023
by Brandon Yulolo
Data from the report mainly suggests that time spent in travel apps reached new heights with time spent on Android phones surpassing four billion hours, or an average of more than one billion hours per month, between May and August 2023.
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Good-Loop, Yahoo partner to minimise carbon emissions and address sustainability concerns
Good-Loop, Yahoo partner to minimise carbon emissions and address sustainability concerns
Posted on September 28, 2023
by Brandon Yulolo
Through this partnership, advertisers and agencies buying through Yahoo’s DSP will now have access to the PMPs that rank in the top 25%, helping them ensure their ad campaigns are in line with their larger sustainability efforts.
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STB’s global campaign takes would-be tourists in an unexpected journey of local experiences
STB’s global campaign takes would-be tourists in an unexpected journey of local experiences
Posted on September 27, 2023
by Teddy Cambosa
‘Made in Singapore’ replaces STB’s ‘SingapoReimagine’ international recovery campaign launched in November 2020 to rekindle passion for travel in Singapore.
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NexMind secures new seed funding to empower digital marketing services, launches Text2Social
NexMind secures new seed funding to empower digital marketing services, launches Text2Social
Posted on September 26, 2023
by Brandon Yulolo
With 500 Global’s funding, NexMind will be expanding their product offerings and accelerate customer acquisition along with the launch of Text2Social, a new feature that allows users to generate social media posts across multiple channels.
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Getty Images launches commercial use-safe generative AI offering
Getty Images launches commercial use-safe generative AI offering
Posted on September 26, 2023
by Teddy Cambosa
Generative AI by Getty Images is trained on the state-of-the-art Edify model architecture, which is part of NVIDIA Picasso, a foundry for generative AI models for visual design. The tool is trained solely from Getty Images’ vast creative library, including exclusive premium content, with full indemnification...
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