Category: Global
Global online community for creative assets and tools, Envato, has announced the appointment of Noelle Kim as the new chief marketing officer to further support creatives worldwide through technology and innovation.
Rather than thinking about the alphabet soup of company types, such as DSPs, DMPs, CDPs and SSPs, we should instead start thinking in terms of supply chain components.
The refreshed brand direction aims to bring its 180 years of heritage to the forefront of the business with added vitality to propel the company towards achieving sustainable growth in decades to come.
With almost 63% of marketers already using it, generative AI is expected to shape the industry in the coming months, a report from dentsu revealed.
This partnership will enhance FC Media’s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers, as well as facilitate the creation of an “always on” e-commerce-like platform for sales and programmatic advertising.
Advertising holding company Omnicom has announced the promotions of Alex Lubar as new global CEO of DDB Worldwide and Glen Lomas as global president and chief operating officer of DDB Worldwide.
Sitecore is expanding the features of XM Cloud by introducing XM Cloud Plus, an expanded digital-experience solution that combines content management, AI-driven search, personalization, customer data management, and analytics. Sitecore Accelerate was created in response to the common reluctance of businesses...
As part of this collaboration, SnapLogic will make Anthropic’s cutting-edge Large Language Model (LLM), Claude 2, offered by Amazon Bedrock, available within the SnapGPT platform that was made generally available earlier this year.
Cloud-based omnichannel platform Teads revealed the results of its collaborative research with market research firm Ipsos on key creative elements that drive success in the omnichannel automotive campaign landscape.
This integration bridges the gap between Xibo and LMX, enabling Xibo users to access advertising demand from the LMX platform and streamline the supply path for advertisers, ensuring greater transparency and efficiency on a global scale.
