Category: Global
Aiming to be the electric vehicle (EV) leader in Europe by 2025, PEUGEOT has consolidated all its global advertising communications, across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.
The new report explored how individuals on social media are reevaluating and reshaping their sense of self-worth in the context of increased commercialization and commodification. They are questioning the value of their participation and involvement, their communities, and their creative contributio...
Moreover, she will promote innovation across Yahoo’s products and demonstrate the brand’s evolution, leading end-to-end communications that help consumers, partners, and employees connect with Yahoo’s mission, and will partner closely with Yahoo’s marketing to tell integrated stories at the intersection...
SeenThis proprietary adaptive streaming technology actively reduces the amount of data required to deliver content, eliminating ‘data waste’ - data transferred unnecessarily, not "consumed".
The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.
In a communication by chief executive officer Satya Nadella, he said that through the years Capossela has been with the company, he has shown a terrific job as their CMO driving revenue and brand love for the company.
These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment to its enduring global leadership brands including Carat, iProspect, dentsu X, Dentsu Creative, Merkle and Tag.
The acquisition is expected to close in the first quarter of 2024 and is subject to Ascential shareholder approval, regulatory approvals, and customary closing conditions.
According to the company, the solution is helpful for advertisers of all sizes—enabling those that do not have in-house capabilities or agency support to more easily create brand-themed imagery, while also supporting bigger brands, who are constantly looking for ways to be more efficient around creative...
In her new role, Wilson will be responsible for bringing together Landor & Fitch’s growing group of brand and design specialist agencies to create unique integrated client solutions.
Most Recent Articles
Subscribe Now
