Category: Global
USA – Japan Airlines (JAL) has teamed up with global digital marketing firm Jellyfish to launch its latest global brand campaign, ‘You Mean the World,’ starring Liverpool FC players. Japan Airlines’ (JAL) new campaign highlights its commitment to ‘omotenashi,’ Japan’s tradition of selfless hospitality,...
Months after announcing a possible major merger deal, Nissan is reportedly halting its $60b merger talks with Honda, a move that would have created the world's third-largest automaker.
StackAdapt has secured a $235m growth capital investment led by Teachers’ Venture Growth (TVG), the late-stage venture and growth arm of Ontario Teachers’ Pension Plan, with participation from Intrepid Growth Partners and four other investors.
Creative and media agency VaynerMedia has named Marcus Krzastek as international president amidst its global expansion, effective immediately.
Outbrain Inc. has officially completed its acquisition of Teads, merging their branding and performance solutions to form an omnichannel outcomes platform for the open internet.
Former Forsman & Bodenfors CEO Toby Southgate has officially taken the helm as We Are Social’s global group chief executive officer, bringing his expertise in creative leadership to drive the agency’s global growth and innovation.
Underpinned by dentsu’s Merkury, the offering gives marketers the power to efficiently reach and engage audiences in a highly scaled and personalissed manner, driving more in-the-moment experiences and bringing consumers even closer to the brand.
Yahoo DSP has announced that it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels, a move aimed at providing advertisers with clearer insights into audience data.
Alibaba, the Chinese tech and e-commerce giant, has officially joined the AI race with the launch of Qwen2.5-VL, an open-source multimodal model that builds on the capabilities of its predecessor, Qwen2-VL.
This empowers them to make more accurate, data-driven decisions when measuring performance across diverse marketing channels, both online and offline.
