Category: Global
Los Angeles – TBWA\Media Arts Lab, a bespoke agency dedicated to Apple, has recently announced the appointment of Lu Borges as its newly appointed chief communications officer. In this new role, Lu will lead the teams responsible for both internal and external communications, as well as oversee public...
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, Let’s take a look at some strategic shifts poised to define the year ahead in an interview with experts from Nexxen.
Providing practical knowledge around sustainability for accommodations, each course will focus on a different topic: local community engagement, energy usage & greenhouse gases, food management, and water management.
Singapore – Freshworks, a cloud-based customer service software company, has formally appointed Mika Yamamoto as its newest chief customer and marketing officer. This appointment comes after her outstanding performance in spearheading the go-to-market strategy for the company’s comprehensive global...
Rohan been an active proponent of building communities, connecting people and facilitating peer learning, rather than executing conventional field marketing programs.
Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.
In comparison to single-scroll ad formats, BrandStory delivers three times the ad area and 2.8 times longer viewing periods, addressing businesses' growing demand for more real estate to produce outcomes globally. It combines awareness, investigation, and action in a whole solution.
The program is set to kick off in early 2024, offering participants the opportunity to have all-expense paid trips to major esports events, access to seasoned esports professionals from G2’s roster, in-person and digital sessions with mentors that also feature workshops, and a comprehensive educational...
Bigo Live plans to build on its current creator-centric incentive programs and initiatives through the Amateur Streamers Incentive Program. The program's goal is to inspire Bigo Live users to start their own live streaming sessions, which will attract more users to the network. Additionally, it aims...
