Category: Global
The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalised messaging at scale with even greater accuracy.
Australia – Strengthening its decade-long global partnership with LVMH, Formula 1 has announced Moët Hennessy’s luxury spirit, Belvedere, as its first-ever official vodka partner. Kicking off in Australia, Belvedere will host an official after-party for the ‘Formula 1 Louis Vuitton Australian Grand Prix...
Through the acquisition, Blis will bolster the Un-carrier’s ability to deliver more addressable omnichannel advertising with future-proof, cookie-less technology and targeting capabilities, enhancing T-Mobile’s own marketing efforts and offering a comprehensive, privacy-centric solution for other br...
The companies will focus on applying artificial intelligence (AI) and augmented reality (AR) to sustainability challenges, making solutions more accurate, efficient, and actionable.
Through this partnership, Dr. Martens will leverage Amperity's AI-powered identity resolution and insights platform to scale their data maturity across key global markets while ensuring privacy compliance.
Additionally, R/GA has established a Strategic Advisory Council of senior marketing and technology executives to support emerging AI client transformation opportunities across multiple sectors.
The campaign shows businesses how important it is to choose the ‘right’ partner in payments and allow customers the freedom to pay any way they want, anywhere they want.
In his new role, Kane will be responsible for defining and executing Zitcha’s global sales strategy, driving revenue growth and expanding the company’s international footprint. He will lead and develop a high-performance sales team, and foster relationships with key retailers, brands, and advertising...
‘Realize’ taps into Taboola's unique data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve performance objectives. While advertisers need great solutions for all parts of the marketing funnel, they need specialised solutions.
London – Škoda Auto, one of the oldest car manufacturers from the Czech Republic, has teamed up with FCB London for a global campaign showcasing how curiosity sparks innovation in its first electric compact SUV, the Elroq. Titled “Be more Elroq,” the campaign revolves around the idea that curiosity can...
