Category: Global
For We Are Social, there is no “one size fits all” approach - as bespoke solutions put clients and their products and the centre of conversation at a time where gaming is shaping culture.
According to the memo, Vice Media will look into partnering with established media companies to distribute their digital content, including news, on their global platforms, as the company fully transitions to a studio model.
For MARKETECH APAC’s latest Milestone Series piece, we spoke with Srikanth Ramachandran, founder of Moving Walls, to share one of his greatest milestones — employing programmatic DOOH technology to guide charitable initiatives needing exposure on digital screens situated in the real world.
Multi-category classifieds and recommerce marketplace Carousell announced it will suspend the sale of Taylor Swift’s concert tickets on its platform across all six markets after seeing a rise in ticket scams.
MARKETECH APAC recently spoke exclusively with Sascha Kuntze, chief creative officer at BBH Singapore, to learn more about the agency’s creative direction for this global campaign and tackle how to engage brand love despite Samsung being a technology brand.
McDonald's has partnered with popular Japanese animation house Studio Pierrot to produce the first official WcDonald's anime. Four episodic shorts will take fans into the flavorful world of WcDonald's, where a story about the WcDonald's Sauce and WcNuggets unfold each week.
Data from the report suggests that amidst the widespread adoption of AI, businesses are grappling with an exponential increase in data volume, with Twilio Segment processing a record high of 12.1 trillion API calls in 2023.
The loss of third-party cookies will completely disrupt the digital media ecosystem. While most advertisers think about third-party cookies in the context of targeting, they are used across a variety of tools that span data collection, audience segmentation, data onboarding and, most importantly, me...
While digital out-of-home (DOOH) has taken centre stage in recent years, static OOH continues to be in high demand. Currently, static OOH accounts for around 70% of the current OOH market inventory. This is according to the latest report from Broadsign, putting focus on critical insights into the current...
In this partnership, Ericsson's 5G network capabilities and AWS services will combine with Vonage's platform, which offers communications APIs and network APIs that interact with CSP networks. Customers will be able to use the network for innovation and improve their overall customer experience thanks...
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