Category: Global
Singapore – AnyMind Group has integrated Model Context Protocol (MCP) capabilities into its influencer marketing platform AnyTag, introducing automation and AI agent interactivity powered by large language models (LLMs) to streamline campaign planning, influencer discovery, and data management. With...
USA – Lee Kum Kee US, in collaboration with Grey Hong Kong, has unveiled a bold new campaign that blends creativity with flavour to spotlight its latest Sriracha range. Titled #SqueezeMaxFlavor, the campaign draws on the trend of micromoments, illustrating how a single squeeze can elevate everyday scenarios—from...
Market research company Ipsos has launched its new ‘Creative|Spark’ capability, designed specifically for the public sector and non-profit organisations.
Del Monte Foods said it has reached a restructuring support agreement (RSA) with a group of lenders holding some of its term loan debt. Under the RSA, the lenders have agreed to support a going-concern sale process that aims to maximize value for stakeholders.
USA – NASA has announced that its NASA+ live programming will launch on Netflix this summer, expanding access to space content for global audiences. The collaboration will offer viewers an additional platform to watch live rocket launches, astronaut spacewalks, mission coverage, and real-time views of...
By reimagining radio in a modern, digital form, LG is hoping to evoke that same sense of unity and warmth, especially at a time when many feel isolated despite being constantly connected.
Japan – Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, “dentsu anime solutions (das),” aimed at driving the overseas expansion and commercial growth of Japanese anime content. The newly introduced ‘das’ brand is set to support the global growth of Japan’s anime industry...
Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns.
Machine learning company Moloco has forged a strategic partnership with the International Internet Business Department of technology company Xiaomi.
The rebranding marks a shift from its previous slogan, “The Future is Wide Open,” signaling an evolution in its mission and ambitions.
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)