Category: Global
Multinational hospitality company Accor has partnered with content studio Beautiful Destinations to launch its newest campaign that uses video content to inspire wanderlust and reinforce brand love.
Marketers envisioning a seamless, magical customer experience must recognise that AI's effectiveness depends on high-quality underlying data. Without that, the AI falls flat, leaving marketers grappling with a less-than-magical reality.
Automatic content recognition (ACR) technology has emerged as a pivotal tool for brands aiming to navigate the intricacies of the Asia-Pacific market. Generally speaking, ACR is an advanced technology on most smart devices that instantly identifies the content a consumer is listening to or watching....
With one of the most robust virtual economies in the world, the expansion of Roblox’s advertising business will enable seamless access to this community and allow brands to activate on the platform without creating custom-built content.
By acquiring Talkwalker, Hootsuite aims to help marketers unlock the value of social media relationships by having a combined social media engine that can turn insights into action into impact—all fueled by AI.
Global cloud communications provider Vonage, a part of Ericsson, has announced the launch of generative AI for Vonage Conversational Commerce to provide better support for businesses.
In line with this, Artifact will no longer operate as a stand-alone application. In the following months, its in-house AI-powered customization algorithms and other features will be integrated into Yahoo's network, which includes the Yahoo News app.
Advertisers looking to target Chinese-language audiences in the US, UK, Canada, Malaysia, Singapore, Australia, Japan, Taiwan, Hong Kong, and New Zealand will be able to take advantage of StackAdapt's offering.
Lamborghini’s revamped corporate identity to better reflect ‘brave and unexpected’ values of company
Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand's visual identity with its core values of "bravery," "unpredictability," and "authenticity."
The commissioning team at BBC Studios Social is inviting independent producers of all sizes and backgrounds to propose unique short-form proposals. These concepts strive to broaden and improve existing intellectual properties (IP), captivate devoted fans, and capture the attention of new audiences across...
