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Category: Global

Talkspace reveals fresh identity on Mental Health Awareness Month via Koto
Talkspace reveals fresh identity on Mental Health Awareness Month via Koto
Posted on May 6, 2024
by Brandon Yulolo
Made with brand and digital studio Koto, Talkspace’s revitalised brand spans marketing, website and campaign elements, highlighting the value of therapy experiences and promoting mental health.
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Freshworks names Dennis Woodside as new chief executive officer, president
Posted on May 6, 2024
by Aliza Carmona
Cloud-based SaaS company Freshworks Inc. has announced key position changes, with Dennis Woodside appointed as the new CEO and president to succeed Girish Mathrubootham, the company’s founder and current CEO.
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Universal Music Group, TikTok settle royalty dispute with new licensing agreement
Universal Music Group, TikTok settle royalty dispute with new licensing agreement
Posted on May 3, 2024
by Teddy Cambosa
UMG and TikTok will deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI.
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IAS announces first-to-market integration with Roblox
IAS announces first-to-market integration with Roblox
Posted on May 3, 2024
by Brandon Yulolo
Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.
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Bumble ‘hard launches’ new bold brand identity and global campaign to usher new era of dating
Posted on May 2, 2024
by Aliza Carmona
Online dating application Bumble has unveiled a refreshed visual identity and a new global marketing campaign as part of its continued efforts to make dating better for women.
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Metagenics entrusts Jellyfish with global media strategy to drive brand growth and market expansion
Posted on May 2, 2024
by Aliza Carmona
Metagenics, the science-based vitamin and supplement company, has appointed integrated global digital marketing business Jellyfish to lead its global media strategy.
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Gwenael Meneux
Global life sciences marketing agency drcom appoints Gwenael Meneux as new deputy CEO
Posted on April 29, 2024
by MARKETECH APAC
drcom, a global life sciences medico-marketing agency, has announced the appointment of Gwenael Meneux as its new deputy CEO, taking over from founder Didier Roumengas before the end of the year. 
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How smarter workflows and AI are revolutionizing customer engagement in 2024
How smarter workflows and AI are revolutionising customer engagement in 2024
Posted on April 29, 2024
by MARKETECH APAC
Imagine a world where every customer interaction is not just a transaction, but a meaningful conversation. A world where businesses can anticipate customer needs, respond with precision, and engage at a personal level that transforms the customer experience.
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Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis
Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis
Posted on April 29, 2024
by Teddy Cambosa
For our latest Top Story story of this year, we spoke with Khairul Mondzi, executive creative director at BBH Singapore to learn more about the creative process for this outdoor campaign, and what’s next for their campaign work with STB for its “Made in Singapore” campaign.
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MARKETECH-PHOTOS
Sitecore names new CEO, announces more key leadership changes to support growth strategy
Posted on April 25, 2024
by Aliza Carmona
Global digital experience software company Sitecore has announced the appointment of Dave O’Flanagan as its new chief executive officer, along with a series of key leadership and board changes to drive innovation and growth.
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