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Category: Global

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Lee Kum Kee launches inaugural global campaign to celebrate Asian culinary culture via DDB Group Hong Kong
Posted on January 23, 2025
by Aliza Carmona
In collaboration with DDB Group Hong Kong, Lee Kum Kee’s global campaign seeks to strengthen its connection with an expanding international customer base while attracting new audiences worldwide.
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Kantar Group proposes sale of Kantar Media to H.I.G. Capital
Kantar Group proposes sale of Kantar Media to H.I.G. Capital
Posted on January 20, 2025
by Teddy Cambosa
The contemplated deal will mark a new chapter for Kantar Media as it embarks on a new phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.
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Standard Chartered drives wealth ambitions with ‘Now’s your time for wealth’ campaign
Posted on January 20, 2025
by Aliza Carmona
In collaboration with Publicis Groupe Hong Kong and Singapore, the ‘Now’s your time for wealth’ campaign showcases Standard Chartered’s global network, expertise, and wealth investment solutions.
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Singapore Airlines to extend title sponsorship of F1’s Singapore GP until 2028
Singapore Airlines to extend title sponsorship of F1’s Singapore GP until 2028
Posted on January 17, 2025
by Teddy Cambosa
Through the sponsorship extension, the race will continue to be officially known as the ‘Formula 1 Singapore Airlines Singapore Grand Prix’ until 2028 inclusive.
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The Trade Desk to acquire Sincera, strengthening programmatic advertising ecosystem
Posted on January 17, 2025
by Aliza Carmona
With this acquisition, Sincera’s tools will integrate into The Trade Desk’s platform, giving advertisers clearer insights into their purchases.
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Stagwell acquires ADK Global, to bolster network growth in APAC
Stagwell acquires ADK Global, to bolster network growth in APAC
Posted on January 16, 2025
by Teddy Cambosa
Furthermore, with the addition of ADK GLOBAL, Stagwell now has a complete offering in APAC of media, creative, and PR for any local, regional or global client opportunity. 
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Qatar Airways debuts Sama, the AI-powered digital cabin crew, to connect with global audience
Posted on January 15, 2025
by Aliza Carmona
Taking storytelling to new heights, Qatar Airways has introduced Sama, the world’s first AI-powered digital human cabin crew, designed to engage and inspire a global audience on social media.
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Adtech veteran Michael Komasinski named new CEO of Criteo
Posted on January 15, 2025
by Aliza Carmona
Criteo has officially appointed Michael Komasinski as its new chief executive officer and board member, succeeding Megan Clarken, who recently announced her retirement.
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Publicis Groupe unites Leo Burnett, Publicis Worldwide to form new creative network 'Leo'
Posted on January 15, 2025
by Aliza Carmona
Kicking off 2025 on a bold note, Publicis Groupe has unveiled its plans to merge two of its iconic networks, Leo Burnett and Publicis Worldwide, to launch a new creative powerhouse, aptly named 'Leo'.
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Xero introduces new brand refresh, tagline highlighting promise of customer success for SMBs
Xero introduces new brand refresh, tagline highlighting promise of customer success for SMBs
Posted on January 14, 2025
by Fatima Baduria
Singapore – Xero, a global small business platform, has refreshed its brand to highlight its promise of delivering customer success and growth. Introducing its new tagline, ‘Your business supercharged,’ Xero is realigning its brand promise, reflecting its commitment to helping small businesses gain the...
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