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Category: Global

Etihad x McLaren
McLaren Racing announces Etihad Airways partnership for 2026 season
Posted on February 27, 2026
by Sharona Nicole Semilla
Singapore – McLaren Racing has named Etihad Airways as an Official Partner from the 2026 season, covering both the McLaren Formula 1 Team and the United Autosports World Endurance Championship Hypercar programme. The multi-year agreement brings together the racing team and the UAE national airline in...
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Coach Explore your story campaign main FI
Coach launches ‘Explore Your Story’ campaign highlighting storytelling and Gen Z voices
Posted on February 27, 2026
by Aliza Carmona
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
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Netflix Warner Bros
Netflix declines to raise Warner Bros. offer amid Paramount rivalry
Posted on February 27, 2026
by Sharona Nicole Semilla
United States – Netflix has confirmed that it has declined to raise its offer for Warner Bros., concluding months of speculation and competitive bids in the media sector.  In December 2025, Netflix signed a definitive agreement to acquire Warner Bros., including its film and television studios, HBO,...
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Explora Journeys positions ships as ‘floating hotels’ in latest global marketing push
Explora Journeys positions ships as ‘floating hotels’ in latest global marketing push
Posted on February 27, 2026
by Teddy Cambosa
The premise behind the new vision is: “The finest of everything, everywhere, all at once,” positioning the vessel itself as the ultimate destination and highlighting the mobility of a boutique resort at sea.
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Kantar Media rebrands as Fifty5Blue following acquisition by H.I.G. Capital
Kantar Media rebrands as Fifty5Blue following acquisition by H.I.G. Capital
Posted on February 26, 2026
by Teddy Cambosa
Over the past year, the company said it has undergone a transformation under independent ownership, with increased investments in talent, technology and partnerships. 
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TEAM LEWIS introduces in-house AI platform ‘Marketing SideKick’ for clients
TEAM LEWIS introduces in-house AI platform ‘Marketing SideKick’ for clients
Posted on February 26, 2026
by Teddy Cambosa
According to the company, Marketing SideKick includes governance features focused on security and compliance, alongside human oversight embedded into workflows, positioning it for enterprise use.
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WPP, Adobe deepen alliance to integrate agentic AI across marketing operations
WPP, Adobe deepen alliance to integrate agentic AI across marketing operations
Posted on February 26, 2026
by Teddy Cambosa
The companies said the initiative will leverage WPP’s agentic marketing platform, WPP Open, to create a connected and privacy-safe approach to marketing transformation.
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Canva acquires MangoAI and Cavalry
Canva acquires MangoAI, Cavalry to expand AI marketing, creative platform
Posted on February 25, 2026
by Sharona Nicole Semilla
Singapore – Canva has acquired MangoAI and Cavalry, expanding its artificial intelligence capabilities and professional creative tools as it moves to become a comprehensive visual communications platform for marketers, teams, and designers. The acquisitions strengthen Canva’s position across both intelligent...
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Campbell x Mohit Anand
Campbell appoints Mohit Anand as president of snacks division
Posted on February 24, 2026
by Sharona Nicole Semilla
United States – The Campbell’s Company has appointed Mohit Anand as executive vice president and president of its snacks division, effective 23 February 2026, as the food manufacturer looks to strengthen growth across its portfolio of established brands. Anand will report to president and chief...
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The Salvation Army's Thrift Score x Roblox
The Salvation Army brings thrifting to the metaverse with Roblox debut
Posted on February 24, 2026
by Sharona Nicole Semilla
United States – The Salvation Army has launched “Thrift Score”, described as the world’s first digital thrift store on Roblox, aiming to introduce its thrift brand to younger audiences through an interactive virtual experience. Created by BarkleyOKRP in partnership with The Gang, the digital environment...
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