Category: Global
The new offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions.
Campbell is in charge of leading BlackLine's worldwide marketing strategy in her capacity as CMO. In this role, her primary goal is to capitalise on the company's leadership in digital finance transformation to fulfil the growing demand for solutions from across the globe that improve automation, efficiency,...
Together with creators from SIX, SIX JOURNEY is a diversified team that includes foreign creators and PR and strategy experts from Hakuhodo's global network. The team was established to assist global brands with their Asian expansion as well as Japanese brands with their entry into Asian and worldwide...
Amplify's internal innovation team has developed a prototype to solve one of Santa's main concerns—preserving the joy of the holiday season—inspired by anti-surveillance apparel. Version 1 was created with the global network of Amplify offices in mind, allowing Santa to elude facial recognition software...
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five...
Google has announced that it will begin testing its ‘Tracking Protection,’ a new feature that limits cross-site tracking for Chrome users. This is a step in their ‘Privacy Sandbox’ program, which aims to phase out third-party cookies internationally by the second half of 2024, pending resolution of antitrust...
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers' next vacation.
Through Google Cloud’s LLM, NCSOFT will be developing a variety of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots.
British multinational automobile manufacturer Jaguar Land Rover Limited (JLR) has partnered with global commtech company Tata Communications to future-proof its digital transformation journey.
Global commerce company CommerceHub has announced its rebranding to Rithum, bringing together multi-channel commerce solution ChannelAdvisor, distributed inventory platform Dsco, and UK-based AI startup Cadeera under a single name.
