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Category: Featured

Consumer sentiment on Charles & Keith rose sharply following trending TikTok of teenager calling brand ‘luxury’
Consumer sentiment on Charles & Keith rose sharply following trending TikTok of teenager calling brand ‘luxury’ 
Posted on January 19, 2023
by Teddy Cambosa
According to YouGov, the brand’s ‘Buzz’ score soared by 19.7 points: from 7.9 on January 8 to 27.6 by January 16.
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Resorts World Featured Image
Resorts World Genting’s latest campaign has music video to boot to shine light on lesser-known attractions
Posted on January 19, 2023
by Jamaica Marciano
The campaign aims to give highlight to Resorts World Genting's lesser-known attractions.
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Ex-dentsu Rhys Taylor moves to VMLY&R SG as managing director
Ex-dentsu Rhys Taylor moves to VMLY&R SG as managing director
Posted on January 19, 2023
by Maureen Basa
As its new managing director, Rhys Taylor will be overseeing VMLY&R’s Singapore’s sales, account management, and revenue generation.
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Netflix article featured image
Bespoke papercut artwork to be brought on a digital screen in Netflix’s CNY campaign
Posted on January 18, 2023
by Jamaica Marciano
The papercut artwork aims to highlight the value of ‘togetherness’ as a commemoration of the festivity.
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Deliveroo taps W Communications for corporate and consumer comms
Deliveroo taps W Communications for corporate and consumer comms
Posted on January 18, 2023
by Maureen Basa
Deliveroo's partnership with W Communications Singapore is targeted at building a positive brand reputation for the delivery service.
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Tiger Beer, known to encourage bold determination, spotlights value in ‘stopping’
Tiger Beer, known to encourage bold determination, spotlights value in ‘stopping’
Posted on January 17, 2023
by Jamaica Marciano
Called ‘A Bolder Tomorrow’, the campaign by Tiger Beer involves passersby stopping and being ‘frozen’ in their tracks. 
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PropertyGuru appoints Disha Goenka Das as new chief marketing officer
PropertyGuru appoints Disha Goenka Das as new chief marketing officer
Posted on January 17, 2023
by Teddy Cambosa
In her new role, Das will oversee the group’s brand strategy, corporate communications function, as well as the environmental, social, and governance (ESG) mandate.
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Telenor_Mindshare
Telco Telenor names Mindshare as media agency in Pakistan
Posted on January 17, 2023
by Maureen Basa
As its new media agency, Mindshare Pakistan will be bringing its expertise in media, digital, and buying to Telenor.
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OMG-India
OMG India launches Auto ROI Vault to optimise investment planning
Posted on January 16, 2023
by Maureen Basa
The Auto ROI Vault allows Omnicom Media Group's automobile clients to curate investment planning and channel plans.
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Volkswagen taps crisp metaphors to prove car’s safety features
A car ad with no car in it? Volkswagen taps crisp metaphors to prove car’s safety features
Posted on January 12, 2023
by Teddy Cambosa
Conceptualised by the DDB Mudra Group, the campaign leverages the brand’s affinity for simplicity and human storytelling through crisp, amusing home life metaphors for the safety features on every Volkswagen.
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