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Category: Featured

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Robotics can help restaurants, hotels draw customers back amid the pandemic, suggests study
Posted on October 9, 2020
by
A study was recently conducted by the Chinese University of Hong Kong (CUHK) to find out if robotics can help restaurants and hotels bring their customers back amid the COVID-19 fears. Divided into two parts, the study revealed that the majority of respondents said that they would still go to a restaurant...
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Youbeli PJ Digital Mall Malaysia
Malaysia's eCommerce Youbeli, PJ Digital Mall make the jump to Online-to-Offline commerce
Posted on October 9, 2020
by MARKETECH APAC
Malaysia-grown eCommerce platform Youbeli has tied up with PJ Digital Mall to make way for an O2O practice for the latter's tenants.
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Bidmath Academy Google DV360
Thai programmatic consultancy Bidmath launches academy to train skills on Google's DV360 platform
Posted on October 9, 2020
by MARKETECH APAC
Thai programmatic consultancy Bidmath has opened an academy to specifically train advertisers on Google's programmatic campaign management platform, DV360.
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Dugro-AR-Visual
Milk brand Dumex Dugro partners with Malaysia’s Entropia to launch AR packaging for new formulation
Posted on October 8, 2020
by
Milk brand Dumex will be launching an innovative product packaging using the Augmented Reality technology. Dumex partners with Rogue by Entropia to come up with AR packaging to launch the new campaign NextGen NUTRI.
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Adludio expands to Taiwan
Mobile ad tech Adludio expands operations to Taiwan
Posted on October 8, 2020
by MARKETECH APAC
Global mobile ad tech Adludio expands to Taiwan as it looks to tap the region's growing mobile gaming fanbase.
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Insurance company IndiaFirst Life to use mCanvas’ face-recognition tech for World Smile Day ad
Posted on October 8, 2020
by
In celebration of the World Smile Day, IndiaFirst Life Insurance Company will unveil their new interactive ad format 'Stories' mCanvas. The 'Stories' format allows users to engage through face-recognition technology. IndiaFirst Life is the first brand to use the new ad format of mCanvas.
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Shopee Olay
Olay runs #adutlfearlessly campaign on Shopee ahead of its Brand Day
Posted on October 8, 2020
by MARKETECH APAC
As its Brand Day on Shopee approaches, Olay launches the #adultfearlessly campaign, which will exclusively run on the platform.
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Revolut SNACK
Fintech Revolut to offer products from micro-insurance provider SNACK
Posted on October 8, 2020
by MARKETECH APAC
Singapore-based fintech Revolut has partnered with SNACK to offer its bite-sized insurance policies to its customers.
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Martech firm FreakOut ties up with AI video solutions GliaCloud to offer in-stream advertising in Vietnam
Posted on October 7, 2020
by
FreakOut partners with GliaCloud to offer in-stream advertising within an out-stream price point. This collaboration can help brands generate more qualified leads and increase in-view rate by up to 4x longer at the campaign site.
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Pizza Hut Delivery Indonesia assigns programmatic campaigning to GroupM's Mediacom, Xaxis
Posted on October 7, 2020
by MARKETECH APAC
The Pizza Hut branch in Indonesia aims to improve its programmatic campaigns to reach only the most relevant audiences.
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