MarketingFeaturedSoutheast Asia

Fire protection builder Promat Malaysia changes name to Etex

MARKETECH APAC - October 12, 2020

Kuala Lumpur, Malaysia – Promat Malaysia, a passive fire protection manufacturer has changed its name to Etex Malaysia.

Promat provides passive fire protection and insulation solutions within various applications for building construction such as structural steel, concrete structures, partitions, and wall linings among others.

The company said that the name change initiative seeks to unify and grow all commercial brands under the corporate branding.

Together with Promat, Kalsi, its fiber cement building solutions, will continue to operate in ASEAN under the new company name.

“Our name change to Etex will elevate our global commitment to continuously improving our customers’ quality of living with ever more effective lightweight solutions to meet the demand for high-quality building materials. Combined with Promat Malaysia principals, we strive to offer sustainable fire protection solutions that never compromise on safety for people and buildings,” said Eric Yap, director of Etex Malaysia.

Etex Group is headquartered in Belgium with more than a century of operations, and boasting a presence in more than 42 countries.