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Category: Featured

Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Posted on March 17, 2023
by Teddy Cambosa
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
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Meta to provide free AR, VR training to Australian creators via learning academy
Meta to provide free AR, VR training to Australian creators via learning academy
Posted on March 17, 2023
by Maureen Basa
Meta, Code Like a Girl, and T&DA's Meta Immersive Learning Academy will support the next generation of creators for the metaverse.
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Sprinklr
Around 60% of brands struggle with ineffective AI for customer service
Posted on March 17, 2023
by Teddy Cambosa
According to the research, 62% of brands acknowledge the inconsistencies in their digital customer communication. This includes not being able to communicate the same information and unable to stay true to their brand voice.
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Oatbedient story featured image
Oat-based milk brand Oatbedient sees mascot ‘Oatdit’ reminding benefits of plant-based products
Posted on March 17, 2023
by Jamaica Marciano
This 30-second new brand film is created in collaboration with independent creative agency GOVT Singapore.
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Former Nissan regional VP for marketing Isao Sekiguchi to now lead automotive as president for ASEAN
Former Nissan regional VP for marketing Isao Sekiguchi to now lead automotive as president for ASEAN
Posted on March 17, 2023
by Maureen Basa
Sekiguchi's appointment aims to transform Nissan’s business in the region in accordance with its long-term vision, Nissan Ambition 2030.
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Yahoo metaverse story featured
New study reveals consumers want creative freedom, safer communities within the metaverse
Posted on March 17, 2023
by Jamaica Marciano
This consumer research done by Yahoo reveals the expectations of metaverse consumers towards the phenomenon.
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Storyblok
Forrester: Storyblok’s CMS provides customers with ideal ROI on content operation modernisation
Posted on March 16, 2023
by Teddy Cambosa
According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees
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SCMP’s magazine division appoints Sophia Yu as managing director
SCMP’s magazine division appoints Sophia Yu as managing director
Posted on March 16, 2023
by Maureen Basa
Yu succeeds Josephine Chan, who led SCMP Hearst to grow and operate renowned lifestyle media brands including Cosmopolitan and ELLE.
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PR agency Golin launches AI incubator, to explore AI platforms for strategic planning
PR agency Golin launches AI incubator, to explore AI platforms for strategic planning
Posted on March 16, 2023
by Teddy Cambosa
Initiated by Golin’s Creative Intelligence Unit in Singapore, SPARK explores artificial intelligence platforms including ChatGPT, Midjourney, and Dall.E as a starting point for strategic planning and creative ideation.
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Redhill, Geylang International Football Club team up to drive women’s football in SG
Redhill, Geylang International Football Club team up to drive women’s football in SG
Posted on March 16, 2023
by Teddy Cambosa
Through this partnership, Redhill will provide sponsorship in addition to strategic communications support to help promote the Women's Premier League team, its talented players within GIFC, and to connect with a wider audience.
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