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Category: Featured

Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Posted on April 28, 2023
by Teddy Cambosa
Beauté Library's ad revolves around the main character, Wani, played by actress Riena Diana, and her family, as they celebrate Raya together.
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Growth agenda trumps first-party data strategy in brands’ priorities, reveals this Aussie study 
Posted on April 28, 2023
by MARKETECH APAC
The Australia-focused study showed that growth agenda is one of the top priorities for 78% of Australia-based digital and marketing leaders and their teams in the year ahead.
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SG-based digital wealth platform Endowus expands to Hong Kong
SG-based digital wealth platform Endowus expands to Hong Kong
Posted on April 28, 2023
by Teddy Cambosa
Investors in Hong Kong can start building single and multi-fund portfolios via the Endowus Fund Smart solution, offering over 140 in-class funds across asset classes including cash and money market, as well as fixed income, equity, multi-asset and commodities.
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Access Brand Co.’s live commerce sales platform launch to have initial APAC focus
Access Brand Co.’s live commerce sales platform launch to have initial APAC focus
Posted on April 28, 2023
by Teddy Cambosa
The platform is designed to raise brand awareness and drive sales of the company’s portfolio of premium health and wellness products.
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Enigma appoints execs to newly created roles under new 'Property & Place'division
Enigma appoints execs to newly created roles under new 'Property & Place' division
Posted on April 28, 2023
by MARKETECH APAC
P&P was recently launched as Enigma looks to expand its client portfolio in the burgeoning property sector.
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SEO specialist agency makes two new hires to bolster strategy, growth
SEO specialist agency Megantic makes two new hires to bolster strategy, growth
Posted on April 28, 2023
by Teddy Cambosa
Jeremy Hanger and Rick Pantas' appointments are set to scale Megantic’s presence in the region, supplying much-needed expertise in SEO.
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Adobe to reinvent creative content delivery via partnership with Omnicom Group
Adobe to reinvent creative content delivery via partnership with Omnicom Group
Posted on April 27, 2023
by Teddy Cambosa
Omnicom and Adobe's partnership will be carried out through an enterprise licensing deal of Adobe’s new Content Supply Chain solution.
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Streaming service Discovery+ officially exits PH market
Streaming service Discovery+ officially exits PH market
Posted on April 27, 2023
by Teddy Cambosa
In several support articles posted by Discovery+ on its website, the decision to exit the local market follows Warner Bros. Discovery’s review of its content and streaming proposition in the Philippines.
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Moving Walls, jeki team up in launching platform to automate OOH advertising
Moving Walls, jeki team up in launching platform to automate OOH advertising
Posted on April 27, 2023
by Teddy Cambosa
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand. 
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IKEA Singapore adds more centimetres to brand’s iconic pencil to celebrate 45th year
Posted on April 27, 2023
by MARKETECH APAC
In a very literal way, the furniture brand extends its branded pencils into a longer size to represent the many years it’s been doing business in The Lion City.
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