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Category: Featured

Braze 2025 Webinar All Speakers 1
SEA marketing experts discuss the future of personalised customer engagement via webinar this February
Posted on January 30, 2025
by Aliza Carmona
MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master...
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Agency Leadership Decoded: HAVAS Malaysia’s Nizwani Shahar on embodying a ‘creativity with purpose’ philosophy
Agency Leadership Decoded: HAVAS Malaysia’s Nizwani Shahar on embodying a ‘creativity with purpose’ philosophy
Posted on January 27, 2025
by Teddy Cambosa
For our latest Agency Leadership Decoded, we spoke with Nizwani Shahar, chief executive officer at HAVAS Malaysia, to understand her leadership style within the agency.
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What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
Posted on January 27, 2025
by Fatima Baduria
FedEx, a transportation, e-commerce, and business services provider, has made it its mission to empower SMEs through its operations.
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NEXT Awards Feature Image (1)
MARKETECH APAC’s newly launched ‘NEXT Awards’ to celebrate innovation, excellence in marketing industry
Posted on January 16, 2025
by Teddy Cambosa
With this, MARKETECH APAC is proud to announce the launch of its NEXT Awards 2025, a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry.
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What’s NEXT in Marketing: Hong Kong 2025 conference reveals first wave of esteemed speakers
Posted on January 13, 2025
by Aliza Carmona
To empower marketers with the tools and insights necessary to excel, MARKETECH APAC is thrilled to announce the debut of ‘What’s NEXT in Marketing: Hong Kong 2025.’
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What’s NEXT in Marketing: Rewardz’s Sudhanshu Tewari on thriving through B2B loyalty programs with technology solutions
What’s NEXT in Marketing: Rewardz’s Sudhanshu Tewari on thriving through B2B loyalty programs with technology solutions
Posted on January 6, 2025
by Fatima Baduria
Sudhanshu Tewari, chief executive officer and co-founder of Rewardz, shared his insights in MARKETECH APAC’s latest What’s NEXT in Marketing interview, discussing the value, challenges, and trends that shape loyalty programs in a business-to-business (B2B) setting.
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WN Interview Criteo
What’s NEXT in Marketing Interview: Criteo’s Taranjeet Singh on integrating performance and commerce media to engage modern consumers
Posted on January 6, 2025
by Aliza Carmona
Taranjeet Singh, managing director of Venture Markets, APAC at Criteo, explores how commerce media is transforming advertising with data-driven targeting and AI while addressing challenges like fragmentation and privacy regulations to build a unified, privacy-first ecosystem.
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(NEW) WN 2025 PH_Hero Image (2)
MARKETECH APAC continues tradition with ‘What’s NEXT in Marketing’ conference in the Philippines to spotlight emerging trends
Posted on December 10, 2024
by Aliza Carmona
The What’s NEXT in Marketing: Philippines 2025 conference, happening on 26 and 27 March 2025, will bring together industry leaders to exchange insights, share expertise, and offer a sneak peek into the future of marketing.
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Mastercard MGX Revised
Top Story: Mastercard on Mastercard Gamer Exchange’s objective to tap into APAC’s growing gaming demographic
Posted on December 10, 2024
by Teddy Cambosa
For our latest Top Story feature, we spoke with Kaveri Khullar, senior vice president for consumer marketing & sponsorships for Asia-Pacific at Mastercard to better understand Mastercard Gamer Exchange’s plans to expand in APAC, and how Mastercard intends to continue tapping into the growing gamer demographic...
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Omnicom Group confirms IPG acquisition, to create ‘premier marketing, sales company’
Omnicom Group confirms IPG acquisition, to create ‘premier marketing, sales company’
Posted on December 9, 2024
by Teddy Cambosa
Omnicom reports that new company will have over 100,000 expert practitioners. The company will deliver end-to-end services across media, precision marketing, CRM, data, digital commerce, advertising, healthcare, public relations and branding.
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