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Category: Featured

BMF nabs Tennis Australia’s creative mandate
BMF nabs Tennis Australia’s creative mandate
Posted on May 9, 2023
by Maureen Basa
As part of the new partnership, BMF will lead Tennis Australia’s marketing strategy and creative for key sporting events.
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Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Posted on May 8, 2023
by Teddy Cambosa
Khaw is a seasoned brand expert and has over 16 years of experience in brand management. During his recent role, he has successfully led several strategic branding initiatives for airasia that resulted in significant revenue growth.
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MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’
MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’
Posted on May 8, 2023
by Teddy Cambosa
According to CEO Stanley Clement, they are carefully curating their Creative Leadership Council and bringing together the best minds of the industry with a mix of modern, traditional, data, storytelling, and long and short form content.
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Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Posted on May 8, 2023
by Teddy Cambosa
The ads feature various depictions of the Muslim celebrations whether through purposeful teaching, viewer relatability, or simply all about ‘just-feel-good’ vibes.
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Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
Posted on May 8, 2023
by MARKETECH APAC
In this new leadership role, Paris will focus on driving growth with regional clients and bringing new ‘Modern Creative’ products to market across APAC.
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Outbrain unveils new senior leadership roster
Outbrain unveils new senior leadership roster
Posted on May 8, 2023
by MARKETECH APAC
Recommendation platform for the open web, Outbrain, has announced key promotions with the goal to scale its global operations.
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What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
Posted on May 8, 2023
by Teddy Cambosa
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
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PUMA India taps Havas Media Group to handle its media mandate
PUMA India taps Havas Media Group to handle its media mandate
Posted on May 5, 2023
by Maureen Basa
Under the partnership, Havas Media Group India will be identifying, designing, and executing strategic media engagements for PUMA.
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Xiaomi’s ad platform taps AVOW as core agency in India
Xiaomi’s ad platform taps AVOW as core agency in India
Posted on May 5, 2023
by MARKETECH APAC
The partnership will enable app developers and brands looking to use mobile OEM advertising to achieve incremental growth by making inroads into Xiaomi's massive loyal user base through AVOW in the world's most populous country.
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Minute Maid launches first global rebrand, unveils fresher look
Minute Maid launches first global rebrand, unveils fresher look
Posted on May 5, 2023
by Maureen Basa
Minute Maid’s first global marketing campaign will feature the new look alongside messaging that invites consumers to ‘slow down and refresh’.
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