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Category: Featured

Moving-Walls-and-GroupM-Malaysia
GroupM partners with Moving Walls for DOOH capabilities amongst agencies
Posted on April 11, 2022
by Jean Cabico
The partnership with Moving Walls will enable clients of GroupM agencies to leverage Moving Audiences Plus.
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Scoot taps VMLY&R, PHD to boost airline's creative and marketing strategy
Scoot taps VMLY&R, PHD to boost airline's creative and marketing strategy
Posted on April 11, 2022
by Christian Calma
The creative partners must embrace Scoot's mission to be a low-cost carrier that prioritizes exceptional service while adhering to strict health and safety regulations.
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IAS-and-SCMP-Magazines
SCMP Magazines integrates IAS’ Publisher Optimisation Solutions
Posted on April 11, 2022
by Jean Cabico
By activating IAS Publisher Optimisation solution, SCMP Magazines will be able to improve its ad inventory’s viewability.
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YGG SEA, ESPL partners to leverage P2E virtual economy in SEA
YGG SEA, ESPL partners to leverage P2E virtual economy in SEA
Posted on April 8, 2022
by Christian Calma
The partnership between ESPL and YGG SEA aims to usher in a new era of competitive gaming into the regional esports ecosystem and community.
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Dentsu Singapore names Pankaj Nayak as MD of Media Group
dentsu Singapore names Pankaj Nayak as MD of Media Group
Posted on April 8, 2022
by MARKETECH APAC
Nayak joined dentsu Singapore in 2021 as president for product strategy & delivery at the Media division.
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data.ai-and-IAB-Tech-Lab
data.ai, IAB Tech Lab partner to establish 'trust' across mobile advertising landscape
Posted on April 8, 2022
by Jean Cabico
The partnership aims to provide the digital advertising industry with a list of Authorized Digital Sellers for Apps.
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APAC companies waste more than $137m in digital ad spend in Q1 2022
APAC companies waste more than $137m in digital ad spend in Q1 2022
Posted on April 8, 2022
by Teddy Cambosa
The data for the APAC report was collected using Next&Co’s proprietary media auditing tool Prometheus.
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Bigo Live unveils new interactive ‘Community’ feature
Bigo Live unveils new interactive 'Community' feature
Posted on April 8, 2022
by Christian Calma
The launch of ‘Community' is part of Bigo Live's continued efforts to foster virtual self-expression and deeper connections with the platform's global network of over 400 million users.
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Viu-Singapore-K-drama-Original-Series-Campaign
Viu Singapore marks premiere of K-drama series ‘Again My Life’ with digital, OOH activations
Posted on April 8, 2022
by Jean Cabico
The activations for Viu Singapore's latest Viu Original K-drama series, ‘Again My Life’, seek to bring Singaporeans back in time.
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McDonald’s MY lightens up Bukit Bintang crosswalk, one fry at a time
McDonald’s MY lightens up Bukit Bintang crosswalk, one fry at a time
Posted on April 8, 2022
by Teddy Cambosa
The rollout of the ‘fries’ crosswalk took seven months to complete and also coincides with McDonald’s Malaysia’s 40th anniversary.
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