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Category: Featured

Kantar acquires marketing ROI firm Blackwood Seven
Kantar acquires marketing ROI firm Blackwood Seven
Posted on April 29, 2022
by Teddy Cambosa
The integration of Blackwood Seven’s capabilities aims to bolster Kantar’s marketing ROI analysis expertise.
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Astro’s Raya movie chronicles deep coming of age story
Astro’s Raya movie chronicles deep coming of age story
Posted on April 29, 2022
by Teddy Cambosa
This year, Astro takes a different approach in this remarkable coming of age Hari Raya movie. The project was done in collaboration with ad agency Naga DDB Tribal.
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SevenRooms-Singapore-Hong-Kong
Guest experience platform SevenRooms expands to Singapore, Hong Kong
Posted on April 29, 2022
by Kathleen Murata
The expansion to Singapore and Hong Kong will see SevenRooms building out integrations across APAC over the coming months.
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Star Atlas unveils partnership with The Sandbox
Star Atlas unveils partnership with The Sandbox
Posted on April 29, 2022
by MARKETECH APAC
The partnership aims to revolutionize gaming interoperability between the Ethereum and Solana blockchains.
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EZ-Link-and-Mastercard-Pay-by-Wallet
EZ-Link, Mastercard partner to launch new digital wallet ‘Pay by Wallet’
Posted on April 29, 2022
by Kathleen Murata
Singapore – Singapore-based contactless payment platform EZ-Link has partnered with global payment technology company Mastercard to launch its ‘Pay by Wallet’, a digital wallet product that leverages Mastercard’s ‘Pay by Account’ technology for making contactless and e-commerce payments including recurring...
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Filmmaker, ad-man Pranav Harihar Sharma joins Pippip Media as showrunner, partner
Filmmaker, ad man Pranav Harihar Sharma joins Pippip Media as showrunner, partner
Posted on April 29, 2022
by MARKETECH APAC
As a showrunner, the filmmaker may not be writing or directing every content piece but will be responsible for the final creative product.
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InMobi doubles down APAC presence with regional leadership expansion
InMobi doubles down APAC presence with regional leadership expansion
Posted on April 29, 2022
by Teddy Cambosa
InMobi has announced changes in its regional leadership lineup in the Asia-Pacific region.
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Hivestack, Xandr form partnership for programmatic DOOH
Hivestack, Xandr form partnership for programmatic DOOH
Posted on April 29, 2022
by Teddy Cambosa
The partnership will allow Xandr advertisers to access Hivestack's premium global DOOH inventory via RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
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TBWA-India-CSO-Amit-Kekre
TBWA\ India names Amit Kekre as new CSO
Posted on April 29, 2022
by Kathleen Murata
Amit Kekre will be elevating TBWA\ India's strategic approach across its planning department while working closely with brands.
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Malaysia — In its recent Annual General Meeting, the Malaysian Advertisers Association (MAA) has appointed Claudian Navin Stanislaus as its new president, and Javed Jafri as the association’s new vice president. Stanislau and Javed will be leading MAA’s newly-elected council members from Coca Cola Far East, GrabTaxi Holdings, Heineken Malaysia, Mondelez Malaysia Sales, Nestle Products, P&G, and many more. Stanislaus is also the head of communication and consumer marketing for BABA PRODUCTS. Meanwhile, Jafri is the media and digital hub lead for Malaysia, Singapore, Myanmar, Cambodia and Laos from Unilever Holdings. On the importance of the association, Stanislaus said that the MAA has always played an advocacy role on behalf of advertisers in Malaysia, engaging the various ministries and regulatory bodies, as well as fellow industry stakeholders; from media owners, media and creative agencies and digital players, to ensure that the channels of communication and cooperation are always active in the pursuit for a conducive environment for brands to thrive without compromising consumers’ rights. He added, “The MAA will be reaching out to other trade associations too, and seek opportunities to work together on initiatives that can benefit the industry, especially the SME sector which is critical to the growth of the economy.”
Malaysian Advertisers Association names new president, vice president
Posted on April 28, 2022
by Teddy Cambosa
The Malaysian Advertisers Association has appointed Claudian Navin Stanislaus as its new president, and Javed Jafri as the association’s new vice president.
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