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Category: Featured

OOH media MTR launches programmatic trading offering
MTR launches programmatic trading offering
Posted on May 6, 2022
by Teddy Cambosa
MTR advertising is utilising this new technological media trading solution to meet the new expectations of its clients and to increase the competitiveness of MTR DOOH in the market.
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Indian SME
New report cites Indian small businesses as ‘most innovative’ in APAC
Posted on May 6, 2022
by MARKETECH APAC
India's small businesses are reportedly the most innovative in the Asia-Pacific region...
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Insurtech EasyCompare to reward motorists for doing business with them
Insurtech EasyCompare launches reward scheme 'EasyRewards'
Posted on May 6, 2022
by MARKETECH APAC
The platform will offers lifestyle rewards worth up to THB9,390 (about $273) to those who will buy or renew their car insurance with them.
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Gushcloud-GC-LIVE
Gushcloud launches new live commerce network, appoints Mary Shynne Santos as its regional head
Posted on May 6, 2022
by Jean Cabico
The new GC LIVE by Gushcloud aims to provide and create high-definition live streaming shows all over the Southeast Asia region.
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Listerine Malaysia's new campaign shows why oral health should not be neglected
Listerine Malaysia's new campaign shows why oral health should not be neglected
Posted on May 6, 2022
by Christian Calma
Listerine Malaysia's new campaign, created in collaboration with Reprise, aims to personalize the attributes of a healthy mouth in order to encourage Malaysians to practice good oral hygiene throughout Ramadan.
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Angie Tijam-Tohid joins Havas Ortega as executive creative director
Angie Tijam-Tohid joins Havas Ortega as executive creative director
Posted on May 6, 2022
by Teddy Cambosa
Angie Tijam-Tohid will be responsible for driving the agency’s creative philosophy and creating meaningful brands for the Havas Village clients.
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GrabAds-Mother's-Day-report
Mother’s Day ranks highest user traffic amongst celebration days on Grab in 2021: report
Posted on May 6, 2022
by Jean Cabico
The report by GrabAds found that in 2021, more consumers use the Grab app on Mother’s Day than on Christmas Day.
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Carsome announces acquisition of WapCar, AutoFun businesses
Carsome announces acquisition of WapCar, AutoFun businesses
Posted on May 6, 2022
by Teddy Cambosa
Upon the completion of the acquisition, Carsome set up the parent company, WapCar AutoFun Sdn Bhd (WapCar), as a fully-owned subsidiary of the Carsome group in Malaysia.
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WPP-and-Epic-Games
WPP ties with Epic Games to scale metaverse capabilities
Posted on May 6, 2022
by Jean Cabico
The partnership will help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
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BIG TECH
Big Tech to snare 10% of global ad spend by 2030
Posted on May 6, 2022
by MARKETECH APAC
Globally recognized tech platforms are on course to account for 10.0% of all worldwide ad investment by 2030.
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