Category: Featured
For Laura, driving performance equates to driving efficiency and outcomes, helping advertisers reduce media waste and safeguard brand equity in the evolving media landscape.
The event–part of the What’s NEXT in Marketing 2025 conference series–was held on 20 February at One Farrer Hotel, and provided brands and marketers with the latest insights, strategies, and tools to thrive in a constantly evolving industry.
MARKETECH APAC and UpTech Media’s Empowered Women Awards 2025, the latest collaborative initiative celebrating the contributions of women leaders in marketing and technology, has officially announced the first lineup of its distinguished jury panel. Comprising a diverse group of accomplished professionals...
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with StackAdapt’s Asia-Pacific vice president of sales, Liam McCarten shares how channel proliferation, whether deemed a minor issue or advantage, can be navigated with artificial technology (AI) to innovate campaign performance.
Malaysia – As a key player in Southeast Asia’s digital economy, Malaysia is driving retail and e-commerce innovation through data-driven strategies and emerging technologies. With consumers demanding personalisation, seamless payments, and omnichannel convenience, brands must leverage automation, predictive...
For over a century, Grey has been at the forefront of delivering famously effective creative solutions. The agency’s presence in Hong Kong continues this legacy, with a deep focus on bold creativity, strategic execution, and a commitment to delivering impactful results for clients. In our latest Agency...
“My role is at the intersection of data, technology, and customer experience, ensuring that we are connecting with consumers in the most relevant and impactful way possible across all digital touchpoints,” he said.
As consumer expectations for relevancy continue to rise, businesses are increasingly investing in sophisticated media solutions that enhance engagement, maximise ROI, and drive higher conversion rates in an increasingly competitive landscape.
With mobile-first economies–which is something that is very evident in the region–influencer-driven purchasing trends, and increasing demand for seamless omnichannel experiences, brands must continuously adapt their strategies to remain relevant.
Singapore – Snigdha Nandan, most recently the director of B2C and digital marketing for APAC at Mastercard, has taken a new role as the executive director and global head of digital marketing at Standard Chartered. In a conversation with MARKETECH APAC, Snigdha mentioned that she will lead all digital...
