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Category: Featured

Australian viewers prefer the CTV ad experience over linear TV
Australian viewers prefer the CTV ad experience over linear TV
Posted on May 24, 2022
by Teddy Cambosa
According to IAS, people are streaming with CTV, and most are watching at least some ad-supported content in Australia.
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Ford
Chang’an Ford hands digital media duties to Essence
Posted on May 24, 2022
by MARKETECH APAC
Led from Essence’s Shanghai office, the agency’s remit includes media planning, media activation and content innovation for digital brand and performance marketing activities across Chang’an Ford’s automobile business, covering all its vehicles and dealers in the market.
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Ease-App-in-Philippines
Women’s health ecosystem Ease Healthcare launches mobile app in PH
Posted on May 24, 2022
by Jean Cabico
It seeks to empower Filipinas with the support they need to make informed decisions about their sexual, reproductive, and menstrual health.
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Home Credit teams up with Manila Broadcasting Company, PraXis for on-air financial literacy program
Home Credit teams up with Manila Broadcasting Company, PraXis, for on-air financial literacy program
Posted on May 24, 2022
by Teddy Cambosa
The financial literacy program by Home Credit was made in partnership with the Manila Broadcasting Company and PraXis.
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Subaru-WRX-and-The-Works
Subaru’s latest campaign with The Works showcases new WRX rally model
Posted on May 24, 2022
by Jean Cabico
Subaru has launched a new campaign to showcase its new all-wheel-drive Subaru WRX rallies, alongside The Works.
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Convo Ink raises $1.5m in seed funding to accelerate growth
Convo Ink raises $1.5m in seed funding to accelerate growth
Posted on May 24, 2022
by Christian Calma
Convo Ink will use the seed funds to expand its content platform capabilities and further invest in the Quality Attention Score, an algorithm that combines core indexes for measurement; time in view, engagement and environment.
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Starbucks officially exits Russia
Starbucks officially exits from Russia, closing off 130 licensed branches
Posted on May 24, 2022
by Carlo Sarabia
Starbucks follows as the next big brand to exit the country amidst its invasion of Ukraine.
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Mercedes-Benz
Latest campaign of Mercedes-Benz reinvents beauty standards and ends the last booth babe
Posted on May 23, 2022
by MARKETECH APAC
The automaker hopes to encourage more car manufacturers to follow.
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Melvin Kuek named CEO of BBDO Singapore
Melvin Kuek named CEO of BBDO Singapore
Posted on May 23, 2022
by Carlo Sarabia
Melvin Kuek is appointed as the new chief executive officer of BBDO Singapore. He brings more than two decades of experience and a fervor for the esports and Web3 spaces.
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Choco Up partners with global e-commerce platform Shoplazza
Choco Up partners with global e-commerce platform Shoplazza
Posted on May 23, 2022
by Christian Calma
The partnership with Choco Up enables Shoplazza's direct-to-consumer (DTC) brands to overcome common financing challenges faced by e-commerce merchants by providing quick and accessible business growth funding.
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