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Category: Featured

Phil-Boyle-MD-Asia-Jack-Morton
Brand experience agency Jack Morton names Phil Boyle as new MD for Asia
Posted on June 9, 2022
by Kathleen Murata
In his new role at Jack Morton, Phil Boyle will be championing innovative brand experience work for clients across the region.
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New Balance’s global campaign highlights the joy of each one’s craft daily
New Balance’s global campaign highlights the joy of each one’s craft daily
Posted on June 9, 2022
by Teddy Cambosa
New Balance's global campaign called ‘We Got Now’ focuses on highlighting the joys of each one’s craft in everyday moments.
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BPI partner with Alipay+ to enable digital banking customers to shop global
BPI partners with Alipay+ to enable digital banking customers to shop global
Posted on June 9, 2022
by Teddy Cambosa
Alipay, global cross-border mobile payments solutions by Ant Group, has partnered with the Bank of the Philippine Islands to enable digital banking customers to shop globally.
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How to hunt for the ‘hottest’ data to make your app shine
How to hunt for the ‘hottest’ data to make your app shine
Posted on June 9, 2022
by MARKETECH APAC
With the growth of the industry coupled with the volatile landscape of privacy, it is extremely important for app marketers and developers to make data-driven strategic decisions.
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VIOOH
VIOOH names Calvin Chan as CEO for China
Posted on June 9, 2022
by MARKETECH APAC
In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China. 
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OTS-Holdings-ANEW
OTS Holdings launches new plant-based, ready-to-eat food brand 'ANEW'
Posted on June 9, 2022
by Kathleen Murata
ANEW’s nutritional product features include non-GMO, cholesterol-free, trans-fat free, and no added preservative.
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ASCI releases guidelines on harmful gender stereotypes
ASCI releases guidelines on harmful gender stereotypes
Posted on June 9, 2022
by Teddy Cambosa
The guidelines from ASCI encourage advertisers and creators to deploy the SEA (Self-esteemed – Empowered – Allied) framework regarding gender stereotypes.
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Apparel brand K-Way taps Bluebell Group, launches in HK market
Apparel brand K-Way taps Bluebell Group, launches in HK market
Posted on June 8, 2022
by Teddy Cambosa
K-Way, the French outwear brand, has tapped Bluebell Group to oversee the brand's overall presence, local marketing activation, and retail operations as it launches in the Hong Kong market.
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Tourism-New-Zealand-Winter-Activity
New Zealand’s tourism marketing agency launches new campaign that urges Kiwis to winter at home
Posted on June 8, 2022
by Kathleen Murata
The new domestic winter activity campaign by Tourism New Zealand showcases a range of Aotearoa winter experiences.
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Retention cloud CleverTap unveils first purpose-built database for digital consumer brands
CleverTap unveils first purpose-built database for digital consumer brands
Posted on June 8, 2022
by Teddy Cambosa
TesseractDB(TM) helps Clevertap deliver in-context, timely, tailored messaging and recommendations across all user touchpoints.
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