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Category: East Asia

Featured-Images_Nov-2-2
Dentsu Creative China names Richard Tan as CEO
Posted on November 11, 2022
by Maureen Basa
Dentsu appoints Richard Tan as CEO of Dentsu Creative China. He will be leading 1,200 strong teams in Dentsu’s offices across the country.
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Hakuhodo launches specialised integrated media business organisation in Taiwan
Hakuhodo launches specialised integrated media business organisation in Taiwan
Posted on November 11, 2022
by Teddy Cambosa
As the newest media organisation in Taiwan, HIMT will offer media-driven solutions for the diverse challenges clients face today, including media planning, media buying, digital marketing, data solutions and marketing technology solutions.
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Lalamove-CAR-nival-Hong-Kong-Campaign
Lalamove HK mounts indoor ‘CAR-nival’ to promote cross-district food delivery
Posted on November 10, 2022
by Jean Cabico
The new campaign aims to showcase four top Lalamove F&B merchants and promote the platform’s cross-district food delivery.
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Edelman HK welcomes Andy Chan, Richard Poon to integrated creative team
Edelman HK welcomes Andy Chan, Richard Poon to integrated creative team
Posted on November 9, 2022
by Teddy Cambosa
Edelman will leverage Chan’s and Poon’s design and production expertise to further enhance the firm’s ability to deliver outstanding work in full-spectrum service.
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Uber-Taxi-and-Hivestack-pDOOH
Hivestack launches Uber Taxi’s first pDOOH campaign in Hong Kong
Posted on November 8, 2022
by Jean Cabico
The ‘Go your way, Live your way’ campaign ran on multiple channels, including bus shelters and large format digital billboards.
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impact.com to open Japan office, appoints Ryo Matsuzaki as country manager
Posted on November 4, 2022
by Maureen Basa
As part of its expansion in the APAC region, impact.com announces the opening of its new office in Tokyo, Japan to be led by new Country Manager Ryo Matsuzaki.
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HSBC’s flagship executive exchanges series to launch episode on arts & culture
HSBC’s digital series WoW Talk to launch episode on arts & culture
Posted on October 27, 2022
by MARKETECH APAC
In each episode of WoW Talk, HSBC has been inviting prominent leaders across different sectors to discuss Asia's booming wealth opportunities.
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DBS Hong Kong, GS1 HK adopt HKMA’s CDI initiative to power digital ‘one click’ trade financing for SMEs
Posted on October 27, 2022
by Jean Cabico
The move is part of DBS Hong Kong’s commitment to providing enterprises with tailored, efficient financing services.
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Net buying cost inflation of leading advertisers in China to be under 3% in 2023: report
Net buying cost inflation of leading advertisers in China to be under 3% in 2023: report
Posted on October 27, 2022
by Teddy Cambosa
According to the Ebiquity data, traditional net media inflation will range from 0% to 2.5% while print media buying cost will witness a 4.2% decrease.
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KFC encourages overthinking Hong Kongers to think less, indulge more in new campaign
KFC encourages overthinking Hong Kongers to think less, indulge more in new campaign
Posted on October 21, 2022
by Teddy Cambosa
The helmet design, and the mind-detecting enclosure, are based on KFC’s iconic bucket. People are invited to sit inside the bucket-inspired structure and wear the helmet on their head.
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