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Category: APAC

Azerion-and-Right-Thing-Media
Azerion ties with Right Thing Media to offer social impact messaging within in-game advertising campaigns across APAC
Posted on November 18, 2022
by Jean Cabico
They can work with any ad format, distributor, agency or media owner across web, mobile, and app campaigns.
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Tencent’s new layoffs ripple towards video streaming, gaming teams
Tencent’s new layoffs ripple towards video streaming, gaming teams
Posted on November 17, 2022
by Teddy Cambosa
The layoffs spread across three out of six of Tencent’s business divisions. They include platform and content (PCG); the interactive entertainment department (IEG), and the cloud and smart industries group (CSIG).
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TrafficGuard-Elie-Shuggi
TrafficGuard welcomes Elie Shuggi as new chief product officer
Posted on November 17, 2022
by Jean Cabico
Elie Shuggi will be responsible for scaling the company’s product offerings and supporting its growth globally.
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APAC marketing leaders gather to discuss the future of event marketing this 2023
APAC marketing leaders gather to discuss the future of event marketing this 2023
Posted on November 17, 2022
by MARKETECH APAC
Now that in-person events are back, the latest webinar by MARKETECH APAC discusses what has been and what will be for event marketing this 2023 and beyond.
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Fyllo makes new hires for Australia, Singapore team
Posted on November 17, 2022
by Maureen Basa
Cravero will develop Fyllo's marketing and data solutions in ANZ, while Soon will be handling its regional client management in APAC.
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IPG Mediabrands partners with Scope3 to decarbonize digital advertising
Posted on November 15, 2022
by Maureen Basa
IPG Mediabrands partnered with Scope3 to measure and reduce their clients’ carbon footprints from digital advertising.
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Antavo expands into APAC region, appoints Caleb Gamble to lead regional growth
Antavo expands into APAC region, appoints Caleb Gamble to lead regional growth
Posted on November 10, 2022
by MARKETECH APAC
Enterprise Loyalty Cloud platform, Antavo, has expanded into APAC, appointing Caleb Gamble to lead its regional growth. 
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Dentsu launches APAC gaming insight capability with industry-first data fusion
Posted on November 10, 2022
by Maureen Basa
Dentsu International launched its exclusive dentsu gaming data and insight capability to help brands connect with consumers and become part of the gaming culture.
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Twitter’s massive layoffs include comms, marketing teams in APAC
Twitter’s massive layoffs include comms, marketing teams in APAC
Posted on November 8, 2022
by Teddy Cambosa
APAC teams that were affected by the Twitter layoffs include from communications, marketing, engineering, and sales teams.
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Publicis Groupe APAC & MEA launches internal program to shape high-potential female creatives for leadership roles
Posted on November 8, 2022
by Maureen Basa
Publicis Groupe launched leadership and creative development program L’avenir, a program led by Chief Creative Officer Natalie Lam to shape high-potential female creatives to take on creative leadership roles.
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