Category: APAC
Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at scale. Time-intensive development, the demand for multiple ad formats, and resource constraints can overwhelm marketing...
In her role, she will be reporting to Salek Brodsky, senior vice president and general manager at Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.
Australia – AKQA has announced the appointment of Sarah McGregor as executive creative director for AKQA Australia, reinforcing the agency’s creative leadership in the region. In addition, David Clarke has been promoted to executive experience design director for APAC, elevating AKQA’s regional design...
The brand surprised Yosuke during a training session just outside Tokyo with a special delivery, capturing his candid reactions in a genuine unboxing video that echoed the spontaneity of his on-court Pepsi moment.
In a LinkedIn post, Christopher reflected on cultivating the communications department of ZALORA from the ground-up and establishing foundational protocols that continue to shape the group's strategy.
The Workplace Advisory specialists operate across geographies to service clients’ requirements across 10 markets in Asia Pacific (Australia, India, Indonesia, Greater China, Japan, Korea, Malaysia, Singapore, Thailand, Vietnam), embedded within Edelman’s integrated teams to provide full-service communications...
As traditional advertising effectiveness declined, brands realised that audiences respond better to recommendations from people they trust rather than advertisements. Influencer marketing filled this gap by providing authenticity that traditional marketing often lacked.
According to the data, two-thirds (68%) of marketers in the region lack an effective process for identifying buying groups or committees, while only 36% were confident in their company’s ability to reach its target audience. This compares with almost half in the US (46%) and UK and Europe (47%).According...
Australia – Special has appointed acclaimed creative duo Peter Defries and Alan Wilson as regional group creative directors for Uber and Uber Eats, further strengthening its leadership across the APAC region. Defries and Wilson bring 14 years of creative partnership to the role, returning to Australia...
Conceptualised alongside The Secret Little Agency (TSLA), the campaign’s local expressions bring the global tagline to life by showcasing how hospitality manifests across cultures.
