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Category: APAC

REPRISE-BERLOCHER
Reprise unveils inaugural president for APAC region
Posted on June 29, 2021
by Jean Cabico
Pippa Berlocher has been appointed as the new regional president of Mediabrands’ digitally-led full-service performance agency Reprise.
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Proxtera-B2B-SAP-Ariba-Network-SME
B2B marketplace Proxtera expands global network by joining SAP’s Ariba Network
Posted on June 28, 2021
by Teddy Cambosa
Said network endeavor entails Proxtera to realize its global reach for its partners through its SAP Ariba membership.
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LivePerson-APAC-SVP-Ian-Kinsella
Conversational AI company LivePerson hires former Adobe exec as SVP for APAC
Posted on June 24, 2021
by Teddy Cambosa
Former Adobe exec Ian Kinsella is appointed as the new SVP for LivePerson in APAC.
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'Story telling' vs 'Story selling' : What data can (not) do for your end consumer
'Story telling' vs 'Story selling': What data can (not) do for your end consumer
Posted on June 23, 2021
by MARKETECH APAC
The common consumer isn't hostile towards rich data, in fact, they desire it – as long as brands mold them into warm, human stories.
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BPI's digital enabler Mobiquity expands to APAC
Posted on June 23, 2021
by Teddy Cambosa
The APAC expansion for Mobiquity will help them in expanding their services for the digital banking and financial services sector.
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Capturing the attention of Gen Zs in APAC with augmented reality
Capturing the attention of Gen Zs in APAC with augmented reality
Posted on June 23, 2021
by MARKETECH APAC
Gen Zs are the most exposed to digital, and to throw at them simplistic brand experiences is to fail riding their wavelength.
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GrowthOps, Insider to enable e-commerce multi-channel personalization for improved marketing ROI
Posted on June 22, 2021
by Teddy Cambosa
The partnership between Growthops and Insider aims to democratize access to advanced personalization for businesses in SEA.
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Golin-Asia-Pacific-Chief-Creative-Officer
PR agency Golin sees new chief creative officer take helm in APAC
Posted on June 22, 2021
by Teddy Cambosa
Shouvik Prasanna Mukherjee, who served previously as executive director for Golin in Singapore, is now the chief creative officer for APAC.
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Nikon-Asia-LEWIS-Digital-Agency-Partner
LEWIS bags Nikon Asia’s account as digital agency partner for APAC
Posted on June 22, 2021
by Teddy Cambosa
Said appointment by Nikon Asia to LEWIS will take effect immediately.
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WhatsApp Image 2021-06-21 at 15.01
MARKETECH APAC to launch regional workshops, on lookout for trainers
Posted on June 21, 2021
by Teddy Cambosa
The 'Elevate' program by MARKETECH APAC target aspiring marketers in the region to mold them in the competitive environment of things through a diversity of digital courses.
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