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Category: APAC

GroupM-Twitch-Partnership-APAC-Gamers
GroupM, Twitch partnership to give advertisers access to APAC gamers
Posted on September 28, 2021
by Teddy Cambosa
GroupM's clients will be now able to access Twitch audience statistics to serve streaming ads more inclusively and serves better for consumer benefit.
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WarnerMedia Singapore Office-cafe
WarnerMedia opens new regional hub in Singapore
Posted on September 27, 2021
by Jean Cabico
The new hub was designed by Singapore firm ID21 and incorporates a flexible work environment inspired by an ‘Activity Based Work’ strategy.
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Callsign-APAC-Consumer-Trust-Brand-Scam-Messages
Brands entangled to scam messages at risk of losing consumers’ trust: APAC study
Posted on September 24, 2021
by Teddy Cambosa
Data from Callsign unveils the lost trust consumers have with brands that are associated with scam messages, directly or not.
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Optimizely to unify data across products with launch of ‘Data Core Service’
Optimizely boosts DXP with launch of ‘Data Core Service’
Posted on September 23, 2021
by MARKETECH APAC
Data core service, which unifies data across Optimizely's suite of products, will be providing deeper analytics to companies.
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emplifi go instore
Emplifi acquires live stream vid platform Go Instore, offers improved in-store experiences online
Posted on September 23, 2021
by Jean Cabico
Go Instore enables video-powered retail by connecting online customers with in-store product experts using immersive HD live video.
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This is how Gen Z’s use Twitter
This is how Gen Zs use Twitter
Posted on September 22, 2021
by MARKETECH APAC
The Gen Z audience is using Twitter to engage in their different passion points such as gaming and tech, food, beauty, and music.
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InMoment Eric Weight
CX firm InMoment names Eric Weight as VP of solutions consulting for APAC
Posted on September 22, 2021
by Jean Cabico
Eric Weight brings with him over 25 years of experience designing and deploying CX solutions at various B2B growth technology companies
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Edelman-Senior-Appointments-SEA-APAC
Edelman unveils senior promotions for SEA, APAC markets
Posted on September 14, 2021
by Teddy Cambosa
The senior leadership made by Edelman for SEA and APAC is just a few of its most recent company appointments in the region.
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Innity-Shoppable-QuickBuy-Ads-Feature
Innity’s latest shoppable ads feature allows users to ‘add to cart’ directly from ads
Posted on September 13, 2021
by Teddy Cambosa
Innity's shoppable ads now allows you to add items directly from the online ads you see on your online activity.
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TMX Now We Collide
AU-based digital transformation firm TMX appoints Now We Collide to amp up brand strategy
Posted on September 9, 2021
by Jean Cabico
TMX is a digital transformation and supply chain consultancy that offers end-to-end digital and supply chain solutions.
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