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Category: ANZ

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MarketMedia announces partnership with The Trade Desk in ANZ to improve retail media advertising
Posted on December 19, 2023
by Gian Japsay
More than 70 new partners and channels for programmatic display, programmatic digital out-of-home, connected TV (CTV), audio channels, and more can be added to MarketMedia's client and brand campaigns. This allows for improved targeting of audiences with the intention of making a purchase on the open...
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Gatorade unveils new brand positioning ‘Water wasn’t made for this’ with collaboration with Akcelo
Posted on December 19, 2023
by Gian Japsay
The brand film acts as a reminder that intense and sweaty workout routines could require more than just water. In particular, it emphasises how crucial it is to refuel with Gatorade No Sugar in order to replace electrolytes, salt, and potassium.
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Fetch TV, ESPN announce expansion of multi-year channel distribution partnership
Posted on December 18, 2023
by Gian Japsay
The channels will continue to provide live sports coverage in the United States, as well as studio commentary shows like SportsCenter, NBA Today, NFL Primetime, and the acclaimed ESPN '30 for 30' documentaries and special features.
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Around 74% of marketers, journalists in APAC embrace generative AI in work: report
Posted on December 15, 2023
by Azunta Gaviola
Melbourne, Australia – With the widespread adoption of AI in various industries, the latest report from Media Collateral revealed a significant percentage in the incorporation of generative AI among communication professionals throughout the Asia Pacific region, with marketers and journalists emerging...
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AMCS to raise awareness on Australian sharks and rays with imaginative campaign by Innocean Australia
AMCS to raise awareness on Australian sharks and rays with imaginative campaign by Innocean Australia
Posted on December 13, 2023
by Brandon Yulolo
The remoteness and lack of data about these endangered species gave birth to this campaign, as AMCS asks Aussie kids to lend their imagination to bring these fantastical creatures to life through art of any form.
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Unsolicited emails top list of consumer grievances in Australia: report
Posted on December 13, 2023
by Azunta Gaviola
Sydney, Australia – Following HubSpot’s recent announcement regarding Australia’s state of customer connection report, the latest data from market research company YouGov revealed the major challenges surrounding interactions between businesses and their customers, indicating the majority of Australian...
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Accent Group appoints Amperity to accelerate its first-party customer data strategy
Accent Group appoints Amperity to accelerate its first-party customer data strategy
Posted on December 12, 2023
by Brandon Yulolo
In partnership with Amperity, Accent Group will look to unify, manage and activate its customers from multiple online and offline touchpoints to deliver personalisation at scale.
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Archibald Williams wins NBA account across APAC
Archibald Williams wins NBA account across APAC 
Posted on December 11, 2023
by Brandon Yulolo
Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.
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MarketMedia, Meta team up to launch ‘Meta Managed Partner Ads’
MarketMedia, Meta team up to launch ‘Meta Managed Partner Ads’
Posted on December 11, 2023
by Teddy Cambosa
The technology works by applying insights captured from on-site, off-site, and in-store data from The Warehouse Group’s online stores, apps, and millions of weekly visits to The Warehouse, Noel Leeming, TheMarket, Warehouse Stationery and Torpedo7.
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Little Bob takes on old Bob to address water conservation in new Sydney Water campaign via It’s Friday
Posted on December 6, 2023
by Aliza Carmona
Sydney Water partners with creative agency It’s Friday for its latest water conservation campaign that spotlights water conservation ways with iconic water-wasting character ‘Bob’.
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