Category: ANZ
AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums. Since 2017, Picklebet has served as a multi-betting platform...
The campaign, developed by Bear Meets Eagle On Fire (BMEOF) in partnership with +61, comes amid growing concerns over cyber-crime, with Australians reportedly losing thousands of dollars every minute to scams.
Work with La Trobe University began this month, supporting a major digital transformation project aimed at enhancing student acquisition and experience.
The move follows the appointment of Matt Holmes as MBCS’s head of creative strategy and ideation and comes as the agency rolls out a refreshed approach designed to help brands achieve greater cultural relevance and real-world impact beyond paid media.
Building on the ‘Let’s Go Places’ brand platform first launched three years ago, the new campaign focuses on the company’s progress in developing mobility solutions for New Zealanders.
The combined group now manages over $110 million in client media spend and oversees licensing and consumer products programs generating over $500 million in annual retail sales.
Ogilvy said Talbot leaves behind a strong creative leadership team consisting of Max McKeon, Ant Simmons, Nina East, and Bridget Jung, who will continue building on the foundation he established.
The partnership will see OzTAM’s VOZ currency data for both linear TV and BVOD (broadcast video on demand) directly ingested into TVi, housed within Sigma.
The latest campaign captures everyday conversations Australians are having about property through a series of short, slice-of-life vignettes.
In her new role, Wood aims to expand Think HQ’s integrated capabilities in Sydney by delivering strategic planning, production, PR, social, technology, and language services.
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