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Category: ANZ

MARKETECH-PHOTOS-_3_
Clemenger BBDO, Bowel Cancer Australia provides sweet awareness on bowel problems in ‘irregular’ Valentine’s Day campaign
Posted on February 14, 2024
by Aliza Carmona
Bowel Cancer Australia has teamed up with creative advertising agency Clemenger BBDO in their latest social and PR-led campaign that involves ‘Irregular Chocolates’ and spreading awareness on the topic of bowel cancer.
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Paper Moose bags creative agency mandate for Real Insurance
Posted on February 14, 2024
by Aliza Carmona
General insurance provider Real Insurance has awarded its creative account to independent advertising agency Paper Moose in Australia.
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SPC Global hands creative agency mandate to Akcelo 
Posted on February 12, 2024
by Aliza Carmona
Brand experience and innovation company Akcelo has been appointed as the creative agency for Australian-based FMCG business SPC Global.
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News Corp Australia forges new deal with Outbrain to enhance digital content experience
Posted on February 12, 2024
by Aliza Carmona
News Corp Australia has signed a new multi-year agreement with technology platform Outbrain to elevate audiences’ online news experience across the news publisher’s digital properties.
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The Mars Agency expands ANZ operations, acquires brand activation agency The IN Group
Posted on February 8, 2024
by Aliza Carmona
Global commerce marketing company The Mars Agency has officially acquired New Zealand-based brand activation agency The In Group, broadening its operations in experiential marketing across the ANZ region.
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Pepsi Max’s cheeky new campaign reminds drinkers to never settle for OK
Pepsi Max’s cheeky new campaign reminds drinkers to never settle for OK
Posted on February 5, 2024
by Teddy Cambosa
The cheeky OOH-driven campaign, conceptualised by Special, lets drinkers of the competitor’s product know they’re settling for just ‘OK’ when they don’t choose Pepsi Max, with ads appearing on OOH sites across the country.
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Brand Metrics, Paramount ANZ form partnership to introduce brand life measurement technology
Posted on February 2, 2024
by MARKETECH APAC
Paramount ANZ has chosen to integrate Brand Metrics' measurement platform to improve the validation and amplification of connected TV (CTV) advertising within the broader marketing mix. Marketers who use Paramount ANZ channels may now use Brand Metrics' new solutions to validate and improve the effectiveness...
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MBCS announces two new strategic promotions to improve its leadership and strategic capabilities
Posted on February 2, 2024
by MARKETECH APAC
Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect.
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LEGO appoints Justine McKenny as senior director, head of marketing for ANZ
LEGO appoints Justine McKenny as senior director, head of marketing for ANZ
Posted on February 1, 2024
by Brandon Yulolo
In her new role, McKenny will be responsible for taking leadership of The LEGO Group’s marketing teams in Australia and New Zealand, and will be aiming to push the brand’s marketing efforts across the region.
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Krispy Kreme appoints Slingshot to lead media duties across Australia
Posted on February 1, 2024
by Aliza Carmona
Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia.
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