Category: ANZ
The campaign, directed by Sanjay De Silva of Division, is part of Google’s creative platform, ‘More’s Possible’. It focuses on how researchers, doctors, and scientists are using AI to address health challenges.
The initiative positions Accor hotels as the preferred choice for both players and fans, drawing on footy culture and humour to connect with audiences.
The project was developed with TBWA\Melbourne, Revolver and Glue Society. Production involved extensive safety protocols and off-road access planning.
In the role, Eastwood will focus on scaling reo’s retail media capabilities, overseeing its ad tech and data strategy, including smarter targeting, closed-loop reporting, and developing omnichannel solutions for retailers and brands.
OpenAI noted that Australia's adoption of ChatGPT has surged dramatically over the past year—weekly active users have more than doubled to 2.5 times their previous level—propelling the country into the top tier of global markets for both paying subscribers and developers.
The initiative is supported by Publicis Groupe’s connected agency platform, involving Leo, Zenith Media Sydney and Digitas, and continues Superloop’s positioning as a network designed for high-speed connectivity.
Sydney, Australia – Cognizant has announced an industry partnership with Eagle Eye, a leading SaaS and AI company, to deliver real-time, personalised loyalty and promotions solutions at scale for enterprise businesses worldwide. The partnership aims to redefine customer engagement across global...
Andrew Balint, vice president of marketing at Airwallex, APAC, said the campaign is designed to stand out in a competitive market.
Google has admitted liability and agreed to jointly submit with the ACCC that it should pay a $55 million penalty, subject to the Court’s decision on whether the proposed penalty and other orders are appropriate.
New Zealand – Independent creative agency MONTOYA has expanded into New Zealand, building on rising client demand and a growing trans-Tasman network of talent. Founded in 2022 by New Zealand-born creative leader Bob Mackintosh, the agency runs on a senior-led, project-based model that aims to strip away...
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