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Category: ANZ

Initiative Australia boosts Melbourne leadership team with key lineup updates
Initiative Australia boosts Melbourne leadership team with key lineup updates
Posted on June 30, 2025
by Teddy Cambosa
Both Griffiths and Dawson report directly to Davey and take up their new roles effective immediately.
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Woolworths shutters online marketplace MyDeal, to consolidate marketplace offer
Woolworths shutters online marketplace MyDeal, to consolidate marketplace offer
Posted on June 27, 2025
by Teddy Cambosa
MyDeal, which Woolworths acquired a majority stake in in 2022, has provided marketplace technology and capabilities through the Group’s Woolworths MarketPlus platform, supporting rapid gross merchandise value (GMV) growth. 
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AU competition watchdog take Australian Gas Networks to court over alleged ‘greenwashing’ in new campaign
AU competition watchdog take Australian Gas Networks to court over alleged ‘greenwashing’ in ad campaign
Posted on June 27, 2025
by Teddy Cambosa
The ACCC alleges that Australian Gas Networks’ “Love Gas” advertising campaign, which ran on television, streaming services and YouTube during 2022 and 2023, contained false and misleading representations about the future of renewable gas.
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Clare Yardley joins Enigma as head of creative services
Clare Yardley joins Enigma as head of creative services
Posted on June 26, 2025
by Teddy Cambosa
Clare joins Enigma after a decade in the role of resource & creative services director at BMF Australia. Her resume also includes a stint as creative services director at Saatchi & Saatchi.
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Australian Federal Police’s new campaign via Think HQ lifts up curtain on modern policing
Australian Federal Police’s new campaign via Think HQ lifts up curtain on modern policing
Posted on June 24, 2025
by Teddy Cambosa
Launched across cinema, broadcast video on demand (BVOD), radio, out-of-home, digital, and social media, the campaign features a series of cinematic films blending real-world AFP action with relatable, community-based storytelling. 
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Destination NSW tapps CommBank to unlock visitor economy insights
Destination NSW taps CommBank to unlock visitor economy insights
Posted on June 23, 2025
by Teddy Cambosa
The initiative is expected to support key decision-making in marketing, infrastructure planning, and investment attraction, while also allowing tourism operators to spot emerging trends and fine-tune their offerings accordingly.
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Nine overhauls streaming and broadcast division, introduces new leadership structure
Nine overhauls streaming and broadcast division, introduces new leadership structure
Posted on June 20, 2025
by Teddy Cambosa
Nine has announced a major strategic realignment of its streaming and broadcast division, revealing a new leadership structure and operational framework aimed at driving growth, accelerating innovation, and strengthening its market position across free-to-air and subscription platforms.
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Sydney Airport’s latest campaign invites Sydneysiders to embrace their next journey
Sydney Airport’s latest campaign invites Sydneysiders to embrace their next journey
Posted on June 19, 2025
by Teddy Cambosa
Built around the energising brand platform “Life Takes Off When You Do”, the campaign invites Sydneysiders to embrace their next journey – be it a long-haul escape or a spontaneous getaway – by reawakening the excitement of travel.
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Initiative extends contract with wellbeing company Australian Unity
Initiative extends contract with wellbeing company Australian Unity
Posted on June 19, 2025
by Teddy Cambosa
The new contract also sees the agency expand its remit to include media services for Australian Unity’s growing home health platform.
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Squarespace launches new ANZ campaign celebrating tradies
Squarespace launches new ANZ campaign celebrating tradies
Posted on June 18, 2025
by Teddy Cambosa
While tradies are known for building in the physical world, Squarespace helps them bring that same level of skill and craft to their digital one.
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