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Category: ANZ

Quantcast appointments
Quantcast announces new key appointments amidst continued expansion to ANZ, APAC 
Posted on April 1, 2024
by MARKETECH APAC
Quantcast, a global advertising technology company, announced three new appointments to its APAC sales team today, following its continuous expansion efforts in Australia and Southeast Asia. All of the appointments will take effect immediately. 
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Amplify (1)
Amplify announces multiple appointments, promotions for Australia office 
Posted on April 1, 2024
by MARKETECH APAC
Amplify, the creator economy agency, is expanding its Australian staff. They have promoted Sonja Stindl to the new position of general manager and appointed Ben Somers as partnerships director, among other new personnel. 
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MARKETECH-PHOTOS-_1_
Simone Takasaki joins BMF as new head of creative services and integrated production
Posted on April 1, 2024
by Aliza Carmona
BMF has announced the appointment of Simone Takasaki in the newly created role of head of creative services and integrated production.
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MARKETECH-PHOTOS
Wholegreen Bakery and The Hallway's world's first 'Cardboard Cake' will make gluten-free sceptics eat their words
Posted on March 13, 2024
by Aliza Carmona
Sydney-based Wholegreen Bakery has teamed up with independent advertising agency The Hallway to produce a deliciously edible Coeliac-Australia-accredited ‘Cardboard Cake’ that will make gluten-free doubters and sceptics eat their words, quite literally.
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Paralympics Australia appoints SLIK to create unique virtual experience for fundraising efforts
Posted on March 12, 2024
by MARKETECH APAC
The platform, which aims to improve lives by the force of sport, will act as an online fundraising portal to support both existing and future Paralympians in achieving their athletic goals.
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Special PR tapped as PR partner for PepsiCo brands Pepsi, Red Rock Deli, and Smith’s
Special PR tapped as PR partner for PepsiCo brands Pepsi, Red Rock Deli, and Smith’s
Posted on March 12, 2024
by Teddy Cambosa
The appointment will see Special PR develop creative earned campaigns, PR strategy and activation, content development, media relations, publicity, and influencer relationships across Australia, with a focus on Gen Z and culture.
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Fetch TV, Kargo form partnership to promote sales of Fetch’s aggregation platform
Posted on March 11, 2024
by MARKETECH APAC
In partnership with Fetch's in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.
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MARKETECH-PHOTOS-_1_
Macca’s becomes footy fan headquarters in new footy campaign with DDB Sydney
Posted on March 11, 2024
by Aliza Carmona
McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia.
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MARKETECH-PHOTOS-_1_
Ipsos iris expands to connected TV with OzTAM BVOD integration to IAB Australia for cross-channel measurement
Posted on February 27, 2024
by Aliza Carmona
Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types.
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UM appointed as media agency of record for automotive manufacturer Chery 
Posted on February 26, 2024
by MARKETECH APAC
As the brand establishes itself in the market, UM's duties cover every facet of media strategy, planning, and purchasing in Australia. With this support, Chery will be able to launch its new vehicle releases until 2024. 
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