Category: ANZ
Sydney, Australia – Cognizant has announced an industry partnership with Eagle Eye, a leading SaaS and AI company, to deliver real-time, personalised loyalty and promotions solutions at scale for enterprise businesses worldwide. The partnership aims to redefine customer engagement across global...
Andrew Balint, vice president of marketing at Airwallex, APAC, said the campaign is designed to stand out in a competitive market.
Google has admitted liability and agreed to jointly submit with the ACCC that it should pay a $55 million penalty, subject to the Court’s decision on whether the proposed penalty and other orders are appropriate.
New Zealand – Independent creative agency MONTOYA has expanded into New Zealand, building on rising client demand and a growing trans-Tasman network of talent. Founded in 2022 by New Zealand-born creative leader Bob Mackintosh, the agency runs on a senior-led, project-based model that aims to strip away...
AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums. Since 2017, Picklebet has served as a multi-betting platform...
The campaign, developed by Bear Meets Eagle On Fire (BMEOF) in partnership with +61, comes amid growing concerns over cyber-crime, with Australians reportedly losing thousands of dollars every minute to scams.
Work with La Trobe University began this month, supporting a major digital transformation project aimed at enhancing student acquisition and experience.
The move follows the appointment of Matt Holmes as MBCS’s head of creative strategy and ideation and comes as the agency rolls out a refreshed approach designed to help brands achieve greater cultural relevance and real-world impact beyond paid media.
Building on the ‘Let’s Go Places’ brand platform first launched three years ago, the new campaign focuses on the company’s progress in developing mobility solutions for New Zealanders.
The combined group now manages over $110 million in client media spend and oversees licensing and consumer products programs generating over $500 million in annual retail sales.
