Category: ANZ
Among the 35+ group, a third are expected to spend $500 or more, while more than half of all consumers (52%) intend to keep their festive spending below $250.
Australia — Tetley Tea Australia has partnered with Breast Cancer Network Australia (BCNA) and creative agency Showpony to launch ‘The Uncomfortable Cup’, a nationwide campaign encouraging Australians to talk more openly about breast cancer and the importance of early detection. Timed to coincide with...
It features Cummins facing off against various versions of himself, each sporting an iconic moustache from cricket history, including those of Merv Hughes, David Boon, and Travis Head.
Clift, who joined UM in 2016, has built a reputation for providing innovative, client-focused solutions across both digital and traditional media. His background spans account management, media planning and buying, and client communications.
The new MixIn solution, powered by Amperity’s AI-driven customer data platform and Criteo’s commerce media technology, connects verified in-store sales with digital ad campaigns, offering marketers a more complete view of their performance across channels.
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
Bennett brings with him extensive international experience in strategic planning and brand storytelling.
Woolworths will remain the naming rights sponsor of the Woolworths Cricket Blast program for children.
The report found that 56% of Australians and 60% of New Zealanders expressed positive sentiment about the direction of technology.
The organisation said the process reflected the strength of Victoria’s creative services sector.
